Modernize Your Corporate Website to Drive Business Value
Drive higher user satisfaction and value through UX-driven websites.
- Users are demanding more valuable web functionalities and improved access to your website services. They are expecting development teams to keep up with their changing needs.
- The criteria of user acceptance and satisfaction involves more than an aesthetically pleasing user interface (UI). It also includes how emotionally attached the user is to the website and how it accommodates user behaviors.
Our Advice
Critical Insight
Complication
- Organizations are focusing too much on the UI when they optimize the user experience of their websites. The UI is only one of many components involved in successful websites with good user experience.
- User experience (UX) is often an afterthought in development, risking late and costly fixes to improve end-user reception after deployment.
Insights
- Organizations often misinterpret UX as UI. In fact, UX incorporates both the functional and emotional needs of the user, going beyond the website’s UI.
- Human behaviors and tendencies are commonly left out of the define and design phases of website development, putting user satisfaction and adoption at risk.
Impact and Result
- Gain a deep understanding of user needs and behaviors. Become familiar with the human behaviors, emotions, and pain points of your users in order to shortlist the design elements and website functions that will receive the highest user satisfaction.
- Perform a comprehensive website review. Leverage satisfaction surveys, user feedback, and user monitoring tools (e.g. heat maps) to reveal high-level UX issues. Use these insights to drill down into the execution and composition of your website to identify the root causes of issues.
- Incorporate modern UX trends in your design. New web technologies are continuously emerging in the industry to enhance user experience. Stay updated on today’s UX trends and validate their fit for the specific needs of your target audience.
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Need Extra Help?
Speak With An Analyst
Get the help you need in this 2-phase advisory process. You'll receive 2 touchpoints with our researchers, all included in your membership.
Guided Implementation 1: Define your UX requirements
- Call 1: Discuss the UX requirements of your website and the root causes behind existing UX issues.
Guided Implementation 2: Design your UX-driven website
- Call 1: Discuss initiatives to optimize the UX of your website.
Contributors
- Shannah Segal, Principal, UX Matters
- Michael Dedrick, Senior UX/UI Designer, Apple/IBM
- Alan Page, Principal Software Engineer, Microsoft
- John McGloon, UX Expert
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