Marketing Solutions

Blueprints

Thought model representing Marketing Management Suite Software Selection Guide

Marketing Management Suite Software Selection Guide

Streamline your organizational approach to selecting a right-sized marketing management platform.

Contains: 1 PowerPoint
Thought model representing Build IT Capabilities to Enable Digital Marketing Success

Build IT Capabilities to Enable Digital Marketing Success

Are you ready to support marketing in a digital world with new technologies and IT skillsets?

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Develop Your Web Experience Management Strategy

Develop Your Web Experience Management Strategy

Build a structured approach to improving your digital presence and delivering better experiences for your users.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Optimize Lead Generation With Lead Scoring

Optimize Lead Generation With Lead Scoring

In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Create a Buyer Persona and Journey

Create a Buyer Persona and Journey

Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.

Contains: 4 PowerPoints, 1 Excel Tool
Thought model representing Build a More Effective Go-to-Market Strategy

Build a More Effective Go-to-Market Strategy

Maximize GTM success with sharper market and buyer insight, competitive differentiation, and launch readiness to drive revenues.

Contains: 3 PowerPoints, 1 Word Document, 7 Excel Tools
Thought model representing Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

Web analytical tools are the gateway to understanding your customer behavior.

Contains: 1 PowerPoint
Thought model representing 2020 Applications Priorities Report

2020 Applications Priorities Report

Five initiatives to help applications professionals stay on the ball.

Contains: 2 PowerPoints
Thought model representing Diagnose Brand Health to Improve Business Growth

Diagnose Brand Health to Improve Business Growth

Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identify areas of improvement, and making data-driven decisions to fix it.

Contains: 2 PowerPoints, 4 Excel Tools, 1 PDF Document
Thought model representing Get Started With Customer Advocacy

Get Started With Customer Advocacy

Customer advocacy provides needed fuel for attracting new customers. Start building a customer advocacy program to transform customer satisfaction into revenue growth.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Pick Your Price Model

Pick Your Price Model

Determine the right pricing strategy. Learn when and how to use each pricing model.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Diagnose and Optimize Your Lead Gen Engine

Diagnose and Optimize Your Lead Gen Engine

Quickly and easily pinpoint any weakness in your lead gen engine so that you stop wasting money and effort on ineffective advertising and marketing.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Develop the Right Message to Engage Buyers

Develop the Right Message to Engage Buyers

Drive higher open rates, time-on-site, and click-through rates with buyer-relevant messaging.

Contains: 1 PowerPoint
Thought model representing Identify the Customer Satisfaction Metrics That Matter

Identify the Customer Satisfaction Metrics That Matter

Understand what truly keeps your customer satisfied. Measure what matters to improve customer experience and increase satisfaction and advocacy. 

Contains: 3 PowerPoints, 2 Excel Tools
Thought model representing Create an Effective SEO Strategy

Create an Effective SEO Strategy

Update your on-page SEO strategy with competitively relevant keywords.

Contains: 1 PowerPoint
Thought model representing Accelerate Business Growth and Valuation by Building Brand Awareness

Accelerate Business Growth and Valuation by Building Brand Awareness

Develop and deploy comprehensive, multi-touchpoint brand awareness strategies to become the trusted brand that buyers think of first.

Contains: 10 PowerPoints, 1 Word Document, 4 Excel Tools, 1 PDF Document
Thought model representing Social Media Management Software Selection Guide

Social Media Management Software Selection Guide

Identify the best tools that suit your social media management needs.

Contains: 1 PowerPoint
Thought model representing Build a More Effective Brand Architecture

Build a More Effective Brand Architecture

Strategically optimize your portfolio to increase brand recognition and value.

Contains: 2 PowerPoints
Thought model representing Build Competitive Intelligence for Market Success

Build Competitive Intelligence for Market Success

Competitive intelligence (CI) leaders can best deliver CI-influenced sales wins by arming sellers with up-to-date battlecards, product alignment, and a budget that supports success.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Create Assets to Accelerate the Buyer Journey

Create Assets to Accelerate the Buyer Journey

Increase high-quality leads and drive revenue with a data-driven asset strategy.

Contains: 4 PowerPoints, 2 Excel Tools
Thought model representing Brand Strategy: Establish and Cultivate a Flourishing Brand

Brand Strategy: Establish and Cultivate a Flourishing Brand

Create long-term brand value through authenticity, uniqueness, and meaningful engagement with buyers.

Contains: 3 PowerPoints
Thought model representing Build Investor Awareness to Secure Next-Round Financing

Build Investor Awareness to Secure Next-Round Financing

Crafting a killer pitch deck, documenting the investor journey, and executing a well-structured awareness campaign to gain next-round financing.

Contains: 3 PowerPoints, 2 Word Documents, 4 Excel Tools
Thought model representing Improve Win Rates With a Sales Enablement Strategy

Improve Win Rates With a Sales Enablement Strategy

Stagnating sales velocity may not be due to external market factors. Empower your sales team to drive higher win rates and boost revenues.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Scale Your Marketing Department

Scale Your Marketing Department

Select the right team model and agency for a high-performing organization.

Contains: 1 PowerPoint, 1 Excel Tool
Thought model representing Choose the Right Channel Sales Partner

Choose the Right Channel Sales Partner

Poor channel partner selection can spell disaster. The right approach includes realistic self assessment and an effective partner evaluation framework to find complementary candidates.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Redesign Your Website to Increase Business Value

Redesign Your Website to Increase Business Value

Plan and execute a successful website redesign.

Contains: 2 PowerPoints, 5 Excel Tools
Thought model representing Build Your Account-Based Marketing Strategy

Build Your Account-Based Marketing Strategy

ABM success requires a strong set of marketing capabilities, tight alignment with Sales, and a content personalization strategy targeting high-opportunity buyers.

Contains: 2 PowerPoints, 2 Excel Tools
Thought model representing Build a Strong Analyst Relations Foundation

Build a Strong Analyst Relations Foundation

Effective AR leaders align to corporate priorities and work with operational leaders to apply analyst insights to build better products.

Contains: 5 PowerPoints, 3 Excel Tools
Thought model representing Improve External PR Communications for Greater Product Launch Success

Improve External PR Communications for Greater Product Launch Success

Optimizing a PR campaign with a strong value proposition can build alignment between internal teams, significantly increase product launch success, and strengthen the company’s competitive edge.

Contains: 4 PowerPoints, 3 Word Documents, 5 Excel Tools
Thought model representing Turn Share of Voice Growth Into a Strategic Weapon

Turn Share of Voice Growth Into a Strategic Weapon

PR leaders that build brand share of voice across paid, earned, and owned media that exceeds actual market share will enable market share growth over key competitors.

Contains: 2 PowerPoints
Thought model representing Optimize the Right Metrics to Scale Your Business

Optimize the Right Metrics to Scale Your Business

Tech CEOs will accelerate at-scale attainment with the right front-office metrics, innovative problem solving, and continuous improvement.

Contains: 2 PowerPoints, 1 Excel Tool, 1 PDF Document
Thought model representing Leave a Lasting Impression With a Compelling Brand Identity

Leave a Lasting Impression With a Compelling Brand Identity

Shape your brand’s unique personality to influence buyers’ perception.

Contains: 3 PowerPoints, 2 Excel Tools
Thought model representing Hire Your Marketing Dream Team

Hire Your Marketing Dream Team

Strategies to systematically build a high-performing marketing department.

Contains: 2 PowerPoints, 10 Word Documents
Thought model representing Match Your Budget to Your Market Position

Match Your Budget to Your Market Position

Build a flexible budget by aligning to business goals and justifying ROI.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Capitalizing on AI

Capitalizing on AI

Supercharge Marketing, Sales, and Customer Success growth by selecting the right AI initiative.

Contains: 2 PowerPoints, 2 Excel Tools
Thought model representing Generative AI Use Cases for Marketing, Sales, and Customer Service

Generative AI Use Cases for Marketing, Sales, and Customer Service

Leverage Gen AI technology to drive sales and retain customers by creating personalized content.

Contains: 1 PowerPoint
Thought model representing The AI Advantage for Smarter Marketing – A Primer

The AI Advantage for Smarter Marketing – A Primer

AI-powered marketing: Unlocking the power of AI to analyze, predict, and personalize your content.

Contains: 1 PowerPoint
Thought model representing Build, Buy, or Shut It Down

Build, Buy, or Shut It Down

Make tough decisions when it comes to your products.

Contains: 3 PowerPoints, 1 Excel Tool
Thought model representing Event Activation Playbook

Event Activation Playbook

Your guide to maximizing live event ROI.

Contains: 1 PowerPoint, 1 Excel Tool
Thought model representing Crush Your Product Launch

Crush Your Product Launch

Make tough decisions when it comes to your products.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Go-to-Market Strategy on a Page

Go-to-Market Strategy on a Page

A quick reference guide to communicate clearly and effectively.

Contains: 3 PowerPoints
Thought model representing Maximize ROI on Sales and Marketing Collateral

Maximize ROI on Sales and Marketing Collateral

Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.

Contains: 2 PowerPoints, 1 PDF Document
Thought model representing From Silos to Synergy: Create Marketing and IT Alignment

From Silos to Synergy: Create Marketing and IT Alignment

How marketing and IT leaders can work together to drive better results.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Competitive Intelligence Software Selection Guide

Competitive Intelligence Software Selection Guide

The role of CI software in shaping business strategy and innovation.

Contains: 1 PowerPoint, 1 Excel Tool
Thought model representing The Power of Segmentation

The Power of Segmentation

A step-by-step guide to create segmentation for targeting and positioning for market success.

Contains: 2 PowerPoints
Thought model representing Revolutionize Your Customer Onboarding

Revolutionize Your Customer Onboarding

Your playbook to get customers to value quickly.

Contains: 2 PowerPoints, 2 Excel Tools
Thought model representing Search Engine Optimization Software Selection Guide

Search Engine Optimization Software Selection Guide

Unlocking the future of search and SEO.

Contains: 1 PowerPoint, 1 Excel Tool
Thought model representing Build Better Dashboards Across Marketing, Sales, and Customer Success

Build Better Dashboards Across Marketing, Sales, and Customer Success

Transform your data into the power to make better decisions.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Make the Case for RevOps

Make the Case for RevOps

Unlock strategic insights and proven strategies to accelerate organizational growth.

Contains: 1 PowerPoint
Thought model representing The First 90 Days as a CMO

The First 90 Days as a CMO

Navigating the critical months to establish marketing leadership and add value.

Contains: 2 PowerPoints, 1 Excel Tool
Thought model representing Stay Relevant in the Era of AI-Powered Search

Stay Relevant in the Era of AI-Powered Search

Are you ready to find ways to change how your customers and prospects find you in an AI world?

Contains: 1 PowerPoint
Thought model representing Build Your Product-Led Growth Playbook

Build Your Product-Led Growth Playbook

Unlock the true power of hypergrowth with an effective PLG strategy.

Contains: 1 PowerPoint, 1 Word Document, 2 Excel Tools
Thought model representing Elevate Analyst Relations

Elevate Analyst Relations

Develop and execute your micro-influencer engagement strategy.

Contains: 2 PowerPoints, 1 Word Document, 1 Excel Tool
Thought model representing Level Up Your Social Media Game

Level Up Your Social Media Game

Your guide to social media that wins more than just likes.

Contains: 2 PowerPoints
Thought model representing The Omnichannel Playbook

The Omnichannel Playbook

Build an omnichannel strategy that fixes CX friction fast and delivers cross-channel consistency.

Contains: 2 PowerPoints
Thought model representing Digital Experience Platform Selection Guide

Digital Experience Platform Selection Guide

Speed up the process to build your business case and select your DXP solution.

Contains: 1 PowerPoint, 2 Word Documents
Thought model representing Software Buyer Insights 2025

Software Buyer Insights 2025

The New Rules of Software Selection

Contains: 1 PDF Document
Thought model representing Optimize Your CX Strategy

Optimize Your CX Strategy

Unify data, tech, and customer insights deliver AI-orchestration at scale.

Contains: 2 PowerPoints, 6 Excel Tools
Thought model representing Drive Product & Market Planning With AI

Drive Product & Market Planning With AI

Harness AI to profile your business, segment your market, and benchmark competitors.

Contains: 2 PowerPoints
Thought model representing Board Management Software Selection Guide

Board Management Software Selection Guide

Transform boardrooms into engines of strategy, trust, and innovation.

Contains: 1 PowerPoint, 1 Excel Tool
Thought model representing The CMO Playbook

The CMO Playbook

Your roadmap for modern marketing leadership, execution, and growth.

Contains: 1 PowerPoint
Thought model representing Position Your Brand Strategically as a Cost or Value Leader

Position Your Brand Strategically as a Cost or Value Leader

Don’t get stuck in the middle. Channel efforts and resources effectively to secure success.

Contains: 2 PowerPoints
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