From Data as a Product to the Data Value Chain

Data doesn’t create value on its own. Value emerges when data drives better insights, decisions, and actions.

This keynote presentation from Info-Tech LIVE 2026 examines the data value chain and explores how organizations can move beyond data products to create measurable business outcomes. Through real-world examples, learn how leading organizations connect data, AI, and decision-making to drive revenue, reduce costs, manage risk, and improve customer outcomes.

From Data as a Product to the Data Value Chain Research & Tools

1. From Data as a Product to the Data Value Chain

Review this keynote presentation from Info-Tech LIVE 2026.

Presenter(s): Nysa Zaran, Research Director, Info-Tech Research Group

Info-Tech LIVE 2026: Keynote Presentation

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