Digital Experience Platform Selection Guide

With the rise of omnichannel engagement, AI-driven personalization, and flexible integration expectations, many organizations are in search of new or upgraded digital experience platforms (DXPs) to keep up with those trends. But without a structured approach to that selection, you risk ending up with a DXP that is inadequate for your organization’s needs. This comprehensive buyer’s guide provides methodical guidance for selecting a DXP that offers long-term value and adaptability.

Keeping up with the ever-evolving vendor offerings in today’s dynamic DXP market is a challenge, and IT often finds itself shouldering the blame when the selected DXP proves inflexible, difficult to integrate, or otherwise falls short of expectations. Pick the right DXP using a structured, multi-stage process that allows you to accurately evaluate and compare the options while being grounded in organizational requirements and involving the right people.

1. Know what you need.

To ensure your selected DXP does what you need it to do, you must thoroughly understand your organization’s needs through rigorous requirements gathering. Don’t be afraid to make those requirements as granular as necessary to guide the search for a DXP that is most aligned with your organization’s needs.

2. Loop in the right stakeholders.

Though IT plays a central role in integrating your DXP platform while ensuring it is secure and scalable, that work cannot be done independently of the rest of the organization. IT must work in unison with relevant stakeholders to ensure the selected DXP is aligned with the organization’s broader customer experience goals.

3. Don’t chase trends.

DXP feature sets are evolving to keep pace with accelerated changes in the technological landscape as a whole. Rather than try to work backwards from these latest DXP developments, ground your vendor selection efforts firmly in your requirements and use cases.

Use this buyer’s guide to select the right digital experience platform to meet your needs

Our research offers templates and tools designed to help you understand what you need from your DXP and lay the groundwork for your DXP search, including a review of high-profile vendors such as Adobe, Sitecore, and Wordpress. Use this step-by-step approach to cut through the chaotic vendor landscape to find a DXP that is up to date with current trends, optimized for your users, and aligned with your overall organizational strategy.

• Understand the DXP landscape and trends to gain consensus on your DXP scope and key capabilities.

• Streamline requirements and build a business case to identify top-level use cases and develop your RFP.

• Select the right DXP by going through an overview of shortlisted vendors and preparing for implementation considerations.