|
The Metrics Benchmarking Reference Guide is a convenient resource for comparing your company's performance to that of other high-growth companies.
|
|
|
The purpose of the SOV campaign calendar is to document a plan for when and where the responsible party will produce and post content for the SOV campaign.
|
|
|
With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important, as...
|
|
|
This blueprint shows how building a strong Share of Voice can increase a company's market share. It provides guidance and tools to create and execute campaigns.
|
|
|
This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...
|
|
|
This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. Building the...
|
|
|
This blueprint helps content marketers create an asset strategy that accelerates the buyer journey.
|
|
|
The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...
|
|
|
This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
|
|
|
This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
|
|
