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Create brand awareness campaign workflows, identify assets required throughout the journey, delivery methods, and data capture.
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Create a list of existing and new assets to create and manage.
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Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.
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Develop a compelling brand message and story.
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Outline your brand's writing principles, style, grammar, punctuation, and number rules.
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Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
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Use Info-Tech’s EAS Readiness Assessment Checklist to determine if you have a sufficient EAS foundation and strategy in place to ensure selection and implementation success.
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Use this template to issue a Request for Proposal (RFP) for an EAS solution.
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Use this template to support your evaluation of vendors and their CRM products. Once complete, this template will provide vendors with scenarios that prompt them to display...
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Use this template to structure the potential RFP responses from vendors during your EAS selection process.
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