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This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
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This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...
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This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
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This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
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The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...
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Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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The days of not knowing and understanding your customer are gone. Read that line again. Gone.
Email algorithms will quickly deposit brands with a poor reputation into the...
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A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
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Sales enablement aims to improve the performance of sales teams to increase revenue. Organizations without mature sales enablement processes could be missing crucial win...
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Sales enablement aims to improve the performance of your sales team to increase revenue. This blueprint helps sales and marketing operations diagnose the maturity of their...
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