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From CPQ to Control Plane: How Conga Is Reassembling Enterprise Commerce

Conga is making a deliberate bid to become the control plane for enterprise commerce, not just a CPQ vendor with adjacent features. The PROS acquisition closes a structural pricing gap and accelerates Conga's AI roadmap, while the commerce chain narrative reframes how revenue work should flow end to end. If Conga executes well, it will be a default platform for complex enterprises. If it stumbles, it remains a strong but bounded CPQ incumbent.

Sales & Service

IBM’s Smartest AI Infrastructure Move Since Red Hat

IBM's approximately $11-billion acquisition of Confluent is less about Apache Kafka itself and more about owning the enterprise-grade, real-time data layer that supports modern analytics and AI workloads. For organizations already running IBM platforms, this has meaningful architectural and commercial implications. For cloud-native organizations, the practical impact is narrower than the announcement suggests.

IT Infrastructure
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