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Zoho’s Dual Focus: Serving Small Business and Enterprise Through Product-Led Growth and AI Innovations

Zoho’s #SMZ25 conference in San Antonio in September 2025 served as a platform for deep dives into the company’s core strategy, offering insights beyond product launches. My discussion with Raju Vegesna, the company’s chief evangelist, revealed a long-term, deliberate approach to business software. The conversation touched upon Zoho’s product-led growth, its distinctive dual focus on small business and enterprise, and its competitive stance against much larger players.

Zoho's Strategic Play: Targeting Solopreneurs With a New Suite of Solutions

​Zoho Corporation, known for its self-funded and expansive business software suite, used its small business event #SMZ25 in San Antonio on September 3, 2025, as a platform to outline a new direction aimed at sole proprietors. The centerpiece of the announcements was Zoho Solo, a single application pitched as a low-cost, all-in-one entry point into the larger Zoho ecosystem. The company presented Solo as a way for micro-businesses to get started quickly while remaining on a path to scale into the broader Zoho offering.

Zoho Joins Major AI Players by Launching Zia LLM, Providing a Competitive Advantage to Zoho Customers

Zoho introduced multiple advancements in artificial intelligence. The prime announcement is the launch of Zia LLM, which includes three proprietary large language models. In keeping with the core principle that Zoho follows, which is to own its code and infrastructure, Zia LLM models are homegrown using the NVIDIA AI Accelerated computing platform. Zoho now joins a select group of global companies that have truly proprietary, foundational LLMs developed from the ground up.

Boomi Introduces Ambitious Roadmap to Revolutionize Integration and Automation

Boomi’s vision for using AI is to help its customers unlock the power of their data. Boomi believes that AI can add analytical, predictive, and generative benefits to data-driven decisions, but only if the data is connected, available, and correct. Boomi’s strategy is to use AI to connect the dots so even nontechnical users can access the data and make dynamic dashboards without many analysts or process steps.

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