- As a manual process, CPQ is inefficient and error-prone. Salespeople spend a large portion of their time flipping through product catalogs and stuck on email chains for the approval of prices.
- Margins are eroded by discounts that fly under the radar. Errors are common at all stages of the process.
- The drawn-out administrivia in between intent-to-purchase and contract generation slows the sales cycle, threatening conversions.
Our Advice
Critical Insight
- Despite the benefits CPQs offer sales reps, there can be resistance due to the perceived decrease in autonomy caused by the rigid logic of rules engines.
- Modern CPQ platforms can require significant amounts of data for the best analysis and recommendations.
- CPQs are extensive and feature rich. In systems with such a breadth of process it’s easy to get lost in the functionality. Value is unlikely to be realized without strategic selection and configuration.
Impact and Result
- Choose a CPQ that is right for you by identifying which features will drive the most value and selecting a vendor that specializes in that niche.
- Maintain the right level of complexity. Keeping the system as simple as possible by enabling only relevant features helps encourage sales rep buy-in. A good UX/UI is also essential.
- Strong data governance and change management will help ease the transition.
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