What is Amplitude Analytics?
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
93 Likeliness to Recommend
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Since last award
95 Plan to Renew
1
Since last award
93 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amplitude Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Paid Search Integration
Customer Journey Modelling
Audience Segmentation
Customer Value Analysis
API Framework
Conversion Analysis
Search Engine Optimization
Audience Demographics
Device and Browser Analytics
Social Media Analytics
Vendor Capability Ratings
Breadth of Features
Product Strategy and Rate of Improvement
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Vendor Support
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Ease of Customization
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Amplitude Analytics Reviews
Iaroslav C.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2022
Ideal solution to know everything about users
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Amplitude Analytics focused on providing easily interpretable data, very good for collaborative work, provides an opportunity of easy reporting. In Russia, they partnered with Adventum and they provide really good education content (including course for Amplitude Analytics) in addition to its initially user-friendly learnability
What is your favorite aspect of this product?
Almost everything, including UI/UX of the product, quantity and quality of reports. My teammates from dev department should obviously rate its easiness in implementation.
What do you dislike most about this product?
As I have written in "what features do you need in Amplitude Analytics", absence of an opportunity to create Churn report "from the end" (what actions were made just before the user churns) frustrating
What recommendations would you give to someone considering this product?
AA's customer service recommends not to buy paid subscription if your userbase is low. In this case you won't get access to some features, but will be able to establish every single aspect of marketing analytics from the very beginning of your product's lifestage
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2021
Easy to use, self serve, and insightful
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Ben B.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2021
Fantastic higher order analytics product
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Amplitude is a fantastic product that truly allows you to answer the questions that are needed to take action. With Amplitude I can quickly create and view conversion funnels slice and dice by customer segments and get to conclusions. That's where most analytics platforms end, but with Amplitude I can create cohorts and do further analysis to get to the "Why", not just the "What". From there, you can visualize and report of course, but also go another step further and activate marketing against those cohorts. Suddenly the executive level objective of finding the right signal to take the right action is possible. I love working with Ampl.
What is your favorite aspect of this product?
Working with the higher order questions it answers. The why and the causality (rather than just the correlative) reports that bake in the data science and the statistics right in the platform
What do you dislike most about this product?
It takes a thoughtful taxonomy to get all the events and properties structured the right way. Don't just turn it on and give everyone the keys, the power comes from using the right taxonomy and using some of the governance features to keep the data clean and usable
What recommendations would you give to someone considering this product?
Real-time, event driven, customer focused tool. This isn't just for analyzing a website or content, this is very customer-centric behavioral analysis based.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
