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Amplitude

Amplitude Analytics

Composite Score

7.7 /10

CX Score

7.6 /10

31 Reviews Write a Review

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Product Analytics category

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0 Top Rated Capabilities

2 Top Rated Features

2025

1 Top Rated Capabilities

3 Top Rated Features

2024

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

88 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

13% Neutral

87% Positive

Pros

Performance Enhancing
Enables Productivity
Reliable
Helps Innovate

Cons

Vendor's Interest First

Feature Ratings

Average 81

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Data Integrity

Data Management

API Framework

Device and Browser Analytics

Data Analysis and Survey Function

Marketing Analytics

Mobile Functionality

Data Warehousing

Vendor Capability Ratings

Average 79

Business Value Created

Breadth of Features

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Vendor Support

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

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Website Analytics

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Amplitude Analytics Reviews

Sara K. B.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2025

Software brings insight to product engagement

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude focuses on why users behave the way they do, not just what they do. Its event-based model, real-time insights, and intuitive self-serve tools empower teams to connect user behavior directly to business outcomes. Unlike traditional BI platforms, Amplitude unifies analytics, experimentation, and personalization—enabling faster, data-driven product decisions without relying on complex SQL or engineering support.

What is your favorite aspect of this product?

Its ability to surface real-time, behavior-driven insights without heavy analyst support. I love how easy it is to explore user journeys, build cohorts, and connect product engagement to measurable outcomes—all in one intuitive interface. It helps teams move faster from data to action.

What do you dislike most about this product?

The learning curve can be steep for new users, especially around event schema design and data governance. Once the data model is set up, it’s powerful—but getting there requires careful planning and coordination across teams.

What recommendations would you give to someone considering this product?

Invest time upfront in designing a clean event taxonomy and tracking plan—it’s the foundation for meaningful insights. Align early with your data and product teams to ensure consistent event naming and governance. Once implemented well, Amplitude delivers tremendous value for understanding user behavior and driving product decisions.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Cons

Charges for Enhancements
Leverages Incumbent Status
Security Frustrates

Niranjan B.

Role: Information Technology
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Easy to setup and use, but a bit pricey

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Product features are a way ahead of the competition.

What is your favorite aspect of this product?

Ease of implementation Ease of adoption

What do you dislike most about this product?

Price strategy changes.

What recommendations would you give to someone considering this product?

Instrumentation and adoption within the team are 2 key things to drive value

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Rupesh Kumar P.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Wonderful products for collaborative analytics

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Provides more advanced features and solving the attribution problem.

What is your favorite aspect of this product?

We can create a Dashboard for each segment required and with Amplitude, we can really dig very deep into the data you need.

What do you dislike most about this product?

In paid campaign tracking sometime problem occur means UTM tag tracking issue or attribution to a different channel.

What recommendations would you give to someone considering this product?

Amplitude give 360-degree view across the customers' journey by its behavioral tracking, So any one looking for this must consider this to get some scalable data for business.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Amplitude Analytics

What is Amplitude Analytics?

Company Details

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Awards & Recognition

Amplitude Analytics Ratings

91 Likeliness to Recommend

1 Since last award

88 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Management Includes data sharing, data storage, records management, and data security.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Device and Browser Analytics Capture and summarize device and browser information.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Mobile Functionality Can be used on mobile devices​.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Website Analytics

Amplitude Analytics Reviews

Sara K. B.

Software brings insight to product engagement

Likeliness to Recommend

Pros

Cons

Niranjan B.

Easy to setup and use, but a bit pricey

Likeliness to Recommend

Pros

Rupesh Kumar P.

Wonderful products for collaborative analytics

Likeliness to Recommend

Pros

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Title

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Data Integrity

Data Management

API Framework

Device and Browser Analytics

Data Analysis and Survey Function

Marketing Analytics

Mobile Functionality

Data Warehousing

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Vendor Support

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization