This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Amplitude

Amplitude Analytics

Composite Score

8.4 /10

CX Score

8.7 /10

32 Reviews Write a Review

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

Filter By

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

8 Top Rated Capabilities

8 Top Rated Features

2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

8 Top Rated Capabilities

6 Top Rated Features

2024

Service Experience
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

7 Top Rated Features

2023

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

93 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

4% Neutral

96% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Altruistic

Feature Ratings

Average 87

Data Visualization

Paid Search Integration

Customer Journey Modelling

Audience Segmentation

Customer Value Analysis

API Framework

Conversion Analysis

Search Engine Optimization

Audience Demographics

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Average 86

Breadth of Features

Product Strategy and Rate of Improvement

Business Value Created

Quality of Features

Availability and Quality of Training

Ease of Implementation

Vendor Support

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Also Featured in...

Product Analytics

Translation missing: en.product_page.ratings.score 7.7

View Amplitude Analytics in this category (opens in a new tab)

Amplitude Analytics Reviews

Bahar U.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Data-driven way of deciding your product roadmap!

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Anytime I have a question (even the tiny and silly ones), Amplitude support team always take care of it. Also, I remember lots of time thinking "I wish there was this feature on Amplitude" and a month later, it was there. They always know what their user, us, need.

What is your favorite aspect of this product?

Ease of creating funnels, dashboards and to be able to filter whole dashboard. It helps to save soo much time!

What do you dislike most about this product?

Nothing have in mind actually.

What recommendations would you give to someone considering this product?

I haven't use Amplitude for a web product, but for a mobile app I would definitely recommend using it. You can track any action of a user you want, you can create funnels for your happy paths, create cohorts out of the drop-offed users (make mailing to them...) etc. Have great features in total.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sourabh A.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2021

Great Product. Easy to use

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Very intuitive

What is your favorite aspect of this product?

Easy to use

What do you dislike most about this product?

Exclude event feature missing

What recommendations would you give to someone considering this product?

If you have the budget, go for it

Pros

Reliable
Performance Enhancing
Enables Productivity
Caring

Himanshi G.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2021

Great features. Aweome charts to prepare

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Never used othe rproducts

What is your favorite aspect of this product?

Different charts to create and ints integration with Slack

What do you dislike most about this product?

More colors

What recommendations would you give to someone considering this product?

Read the documentation to understand the charts

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

Amplitude Analytics Ratings

93 Likeliness to Recommend

1 Since last award

95 Plan to Renew

1 Since last award

93 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Product Analytics

Amplitude Analytics Reviews

Bahar U.

Data-driven way of deciding your product roadmap!

Likeliness to Recommend

Pros

Sourabh A.

Great Product. Easy to use

Likeliness to Recommend

Pros

Himanshi G.

Great features. Aweome charts to prepare

Likeliness to Recommend

Pros

Most Popular Amplitude Analytics Comparisons

Google Analytics

HubSpot Marketing Hub

Semrush

Adobe Analytics

Hotjar

Mouseflow

Title

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Data Visualization

Paid Search Integration

Customer Journey Modelling

Audience Segmentation

Customer Value Analysis

API Framework

Conversion Analysis

Search Engine Optimization

Audience Demographics

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Breadth of Features

Product Strategy and Rate of Improvement

Business Value Created

Quality of Features

Availability and Quality of Training

Ease of Implementation

Vendor Support

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Customization