Enterprise Applications

Create Assets to Accelerate the Buyer Journey – Phases 1-2

This blueprint helps content marketers create an asset strategy that accelerates the buyer journey.

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

B2B Cadence Formula Worksheet

This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...

Asset Quick Start Guide

This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...

Asset Sunsetting Tool

The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...

Competitive Intelligence and Go-to-Market AI Playbook

This playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis.

Board Management Vendor Selection Workbook

Key resources include the vendor evaluation workbook and supporting frameworks for requirements gathering, vendor shortlisting, demo scoring, and contract negotiation to...

Pick Your Price Model Workbook

A structured tool to help you prioritize which pricing models build the correct roadmap to ensure success.

Has the “SaaSpocalypse” Come for CX Technology Providers?

This note examines whether “SaaSpocalypse” claims are valid, based on full-year results from 24 public companies that have significant customer experience (CX) SaaS offerings.

Workday’s AI Bet Is Built on Data You Already Own

Workday has spent eighteen months acquiring the pieces – Sana Labs, Pipedream, Flowise – and the March 2026 global launch is where they converge. The result is an AI layer...

Create Assets to Accelerate the Buyer Journey – Phases 1-2 This blueprint helps content marketers create an asset strategy that accelerates the buyer journey.
Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
B2B Cadence Formula Worksheet This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...
Asset Quick Start Guide This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
Asset Sunsetting Tool The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...
Competitive Intelligence and Go-to-Market AI Playbook This playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis.
Board Management Vendor Selection Workbook Key resources include the vendor evaluation workbook and supporting frameworks for requirements gathering, vendor shortlisting, demo scoring, and contract negotiation to...
Pick Your Price Model Workbook A structured tool to help you prioritize which pricing models build the correct roadmap to ensure success.
Has the “SaaSpocalypse” Come for CX Technology Providers? This note examines whether “SaaSpocalypse” claims are valid, based on full-year results from 24 public companies that have significant customer experience (CX) SaaS offerings.
Workday’s AI Bet Is Built on Data You Already Own Workday has spent eighteen months acquiring the pieces – Sana Labs, Pipedream, Flowise – and the March 2026 global launch is where they converge. The result is an AI layer...

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