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The purpose of the SOV campaign calendar is to document a plan for when and where the responsible party will produce and post content for the SOV campaign.
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This blueprint shows how building a strong Share of Voice can increase a company's market share. It provides guidance and tools to create and execute campaigns.
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With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important, as...
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Develop competitive criteria, models, and data to help evaluate your desired sales opportunities to correctly position your company and products in your battlecards.
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Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate sales,...
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This blueprint shows how using product management can significantly increase win rates and measure the success of CI team funding from management.
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This fully customizable, prebuilt PowerPoint presentation template documents the market analysis results and creates the sales battlecards.
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This detailed document will guide executives to gain feedback on your sales for the CI program and ROI funding.
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This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
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This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...
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