What is Tableau?
Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
94 Plan to Renew
1
Since last award
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tableau?
Pros
- Enables Productivity
- Transparent
- Respectful
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Preparation Workflow
Data Cleansing
Data Security & Masking
Data Labeling
Data Connectors and Data Mashup
Data Access
Data Profiling
Cataloging
Data Pre-Processing
Lineage & Basic Auditing
Metadata Management
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Quality of Features
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Also Featured in...
Business Intelligence & Analytics - Midmarket
Score 8.8
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Business Intelligence & Analytics - Enterprise
Score 8.7
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Metadata Management
Score 8.0
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Customer Intelligence
Score 7.9
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Sales Analytics
Score 7.7
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Tableau Reviews
Nwoye M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
Powerful Data Preparation Tool
Likeliness to Recommend
What differentiates Tableau from other similar products?
Tableau Prep stands out for its intuitive drag-and-drop interface, tight integration with Tableau dashboards, and real-time data previews, making it accessible even to non-technical users.
What is your favorite aspect of this product?
The visual and interactive data flow interface is my favorite aspect — it makes complex data cleaning and transformation tasks feel much more approachable and transparent.
What do you dislike most about this product?
The lack of robust scheduling and automation capabilities without relying on external tools like Tableau Server or third-party solutions is the most limiting aspect.
What recommendations would you give to someone considering this product?
If you're considering Tableau Prep, make sure you're already using or planning to use Tableau for visualization — the synergy between the two is where Prep really shines. Also, be prepared to supplement it with other tools if you need advanced automation or heavy data transformations.
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Effective Service
Mark D.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2024
Excellent product!!
Likeliness to Recommend
What differentiates Tableau from other similar products?
The user interface is unmatched.
What is your favorite aspect of this product?
The easy to use UI
What do you dislike most about this product?
Nothing really. It's been wonderful
What recommendations would you give to someone considering this product?
Look no further. You found the one.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2026
Legacy Software that is Falling Behind
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Performance Enhancing
- Trustworthy
Cons
- Leverages Incumbent Status
- Inhibits Innovation
- Less Efficient Service
