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Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

943 Reviews Write a Review

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

4 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

5% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Feature Ratings

Average 84

Audience Segmentation

Conversion Analysis

Audience Demographics

Paid Search Integration

Device and Browser Analytics

Customer Value Analysis

Search Engine Optimization

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

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Product Analytics

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Customer Intelligence

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Google Analytics Reviews

Charlie G.

Role: Sales Marketing
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Provides all aspects of our websites analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

I have never used or heard of anything other than Google Analytics for websites.

What is your favorite aspect of this product?

Complete analytics for our website.

What do you dislike most about this product?

Lots of information can be overwhelming at times.

What recommendations would you give to someone considering this product?

If you don't have your website set up with Google Analytics, this is a must do to get valuable information about your site.

Pros

Reliable
Enables Productivity
Unique Features
Efficient Service

Sitanshu M.

Role: Operations
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Best Analytics Ever - FOR FREE

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

I've been using Google Analytics since 2010 and has been a good decade. The tracking is seamless and really powerful. Google Analytics has helped me shape campaigns, redesign versions of website , delete off low-functioning pages, set up regional manipulation, remarketing campaigns, etc. As mentioned earlier, I've been using Goal Setting feature as a regular to build my ads campaigns around the specific user journeys. It has performed very well till now.

What is your favorite aspect of this product?

I have been using Google Analytics since 2010. And it's improving year on year. My major dependence on Google Analytics is to track the movement of people on my websites, especially when coupled with Ad. It helps me alter the ads in order to deliver better. Also, the remarketing feature is a bumper here. Simply, one of the best tools in Google Suite. Update: The analytics have gotten better since the last time. There integration is easier using the Universal code and Google tag manager.

What do you dislike most about this product?

Update: Google Analytics dashboard is much more exhaustive now. One can easily track, deduce and plan in accordance with any user metrics. I've been regularly using goals in conjunction with google ads in order to track the performance of my ads. On the other hand, GA4 seems to be a bit complicated for someone who has been dependent on GA since long. It could have been made easier with better backward compatibility.

What recommendations would you give to someone considering this product?

If you've been contemplating opting for an web-analysis tool then go for Google Analytics without a doubt. We do have other options like Zoho, etc but GA is very powerful and is free for people operating at a lower periphery. All the best.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shiko M.

Role: Industry Specific Role
Industry: Insurance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Amazing Tool!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Usability and Simlicity

What is your favorite aspect of this product?

Integrates well with CRM Clean UI

What do you dislike most about this product?

Some collaboration may be challenging and may require third parties to work well

What recommendations would you give to someone considering this product?

Google Analytics provide insights to how your business is doing. It is an important tool to show your business online visibility.

Pros

Reliable
Enables Productivity
Respectful
Helps Innovate

Latest Research

Google Analytics

What is Google Analytics?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

Google Analytics Reviews

Charlie G.

Provides all aspects of our websites analytics

Likeliness to Recommend

Pros

Sitanshu M.

Best Analytics Ever - FOR FREE

Likeliness to Recommend

Pros

Shiko M.

Amazing Tool!

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

Feature Ratings

Audience Segmentation

Conversion Analysis

Audience Demographics

Paid Search Integration

Device and Browser Analytics

Customer Value Analysis

Search Engine Optimization

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support