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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 84

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Paid Search Integration

85

Device and Browser Analytics

85

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Donna L.

  • Role: Industry Specific Role
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2025

Turning Clicks Into Insights

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is different because it’s free, popular, and easy to use, which helps students and teachers practice real data analysis using a tool that many companies already use.

What is your favorite aspect of this product?

What I like most about Google Analytics is that it makes complicated website data easy to understand and use for better decisions.

What do you dislike most about this product?

For large datasets, the reports sometimes use only a sample of the data instead of the full set, which can make them less accurate.

What recommendations would you give to someone considering this product?

I’d suggest learning the basics of Google Analytics first, then slowly using the advanced tools, and making sure it’s set up correctly for privacy rules.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Ashish M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2025

Best free analytics tool

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It is very popular, easy to use, offers variety of features. In comparison to adobe analytics which is a paid product and offer quite comprehensive featuress

What is your favorite aspect of this product?

Free to use and almost no learning curve

What do you dislike most about this product?

nothing aas such , i found it satisfying all our analytics need

What recommendations would you give to someone considering this product?

if you are starting fresh, you can consider this for website analytics. 1-2 developers will be able to set it up without any issues. Do let me know if you need more info

Pros

  • Helps Innovate
  • Reliable
  • Caring
  • Client Friendly Policies

Richard G.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Simply, Website Secrets Unlocked

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The vast amount of data on this tool enables it to trace where the visitor is coming from, how long they spend going through the pages, and the clicks made prior to exiting. Custom goals and conversion funnels provide insights into user behavior and what the site is doing to accomplish its mission (e.g., sales, sign-ups). Powerful segmentation opportunities will allow a closer study of different groups of the audience.

What is your favorite aspect of this product?

I like its simple interface for FDD (fine-grained data). These basic dashboards provide a high-level understanding of the key metrics, such as traffic, sources, and popular content, allowing online decisions to be made much faster and smarter without being placed in a strong data science background. The community support and resources are also generous with the widespread adoption.

What do you dislike most about this product?

Tracks set up in an advanced way may need the change of code, which external users may not understand, and the same process may be made smaller in all the Analytics interfaces. Reading reports and working with their definitions may also seem difficult at first.

What recommendations would you give to someone considering this product?

Google Analytics started the analogy of tracking visitors to the site and progressively grew into user demographics and behavior analysis. Reading between the lines, one can find important insights, like a blog without targeting the country, but it made the post unexpectedly popular. The fact that the discovery gave us a product means that there is a new market, and the discovery affected our approach towards our content. This was one of the learning curves that showed how beneficial and persistent data could be when making an invisible situation evident in terms of opportunity and challenge stemming.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

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