What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Analysis and Survey Function
Data Warehousing
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Google Analytics Reviews
Temitope E.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2025
Can be overwhelming but provides strong insights.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
No digital analytics platform provides the quality of detailed granular tracking which Google analytics offers. We can quickly identify web traffic sources , user behavior around our platform, and identify our most effective marketing campaign efforts .
What is your favorite aspect of this product?
Google analytics custom reporting and segmentation functionalities are my favorite aspect of this product. They provide I and my team with proper clarity about traffic to our platform, allowing us better understand our target audience, create personalized customer experiences and achieve higher return on investments from our marketing efforts.
What do you dislike most about this product?
The Google analytics dashboard menu is oversaturated and this contributes to situations where the user interface appears overwhelming to new users. Contributing to a steep learning curve for users.
What recommendations would you give to someone considering this product?
It is the top digital analytics platform that I recommend to professionals, due to the quality of data it provides.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Joshuva J.
- Role: Information Technology
- Industry: Education
- Involvement: Business Leader or Manager
Submitted May 2025
Professional & Strategic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Seamlessly connects with Google Ads, Search Console, Firebase
What is your favorite aspect of this product?
granular event tracking and audience segmentation
What do you dislike most about this product?
steep learning curve and unintuitive interface
What recommendations would you give to someone considering this product?
Learn it as a new platform
Pros
- Enables Productivity
- Unique Features
- Effective Service
- Inspires Innovation
Joshua A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
A Powerful, Cost-effective Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provide tracking features that can track a user behavior across websites and apps, helping businesses gain insights into demographics, and user actions.
What is your favorite aspect of this product?
Its ability to provide valuable insights into customer behavior, helping businesses optimize their ads effectively.
What do you dislike most about this product?
It can be challenging for beginners to grasp at first.
What recommendations would you give to someone considering this product?
Learn extensively about the product and its various features. Understanding them thoroughly will greatly help improve your productivity.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
