What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Shivam K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
simplistic tool for monitoring website traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Since 2020, I have been used Google Analytics. And it gets better every year. Tracking user behaviour on our websites is my main reliance on Google Analytics, especially when combined with Adwords. It enables me to change the adverts to make them more effective. The remarketing feature is also a bumper in this case. One of the best Google Suite tools, to put it simply. Since the prior time, the metrics have improved. Utilising Google Tag Manager and the Universal Code will make their integration simpler.
What is your favorite aspect of this product?
When attempting to identify who is accessing your website, from which articles and where, what content is being viewed, etc., GA (also known as Google Analytics) is your best buddy. The simplicity and clarity of GA's reports and graphics is a terrific advantage. Any domain or subdomain can be configured with Google Analytics in a matter of hours, and you can begin receiving data in a matter of days. It lets you identify issues and page load times, among other things, in addition to discovering who visits your website and enhancing site performance.
What do you dislike most about this product?
I haven't discovered any drawbacks to this tool based on my usage thus far. The interface, however, can be a bit awkward and challenging to use when you first use it.
What recommendations would you give to someone considering this product?
Everyone should at the very least be aware of Google Analytics, a fantastic tool! Even if the reporting isn't as thorough as a marketer might prefer, it nevertheless offers the fundamental information you need to draw insightful conclusions about the direction of your company. It is merely one more tool that aids in connecting ROI for the marketing and sales teams. Must-have business tool if you want to reach a broad network of audiences around the world.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Elliana C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Fine tool for analysis of web traffic.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is important in knowing where traffic on your website is coming from and how we can improve traffic on our websites. Google Analytics does a great job in analyzing the traffic.
What is your favorite aspect of this product?
Google analytics allows us to see our visitors in real time. We can see what content they interact with the most and how much time they spend. It gives us ideas on how to improve our businesses via our website.
What do you dislike most about this product?
The analysis are shallow. They need to be more detailed.
What recommendations would you give to someone considering this product?
For a free product, google analytics' performance is exceptional. It is definitely a great partner to have if you want your website to go to the next level.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Eli B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Powerful and free.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The fact that google analytics is continually improving is what makes it such a unique tool. Integrations are much more manageable with the google tag manager universal code.
What is your favorite aspect of this product?
With current update on google analytics, it is easier track metrics and plan improvement strategies according to the metrics. Beside using it to rack traffic on our website, we also use it to manage our google ads.
What do you dislike most about this product?
Google Analytics is a complex tool to use. One needs so background in IT to effectively use the platform. The reports need to be more detailed.
What recommendations would you give to someone considering this product?
Google analytics enables us track our business and website performance. So we know what content is more popular on our website as well as the content that needs improvement.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy