Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Amplitude Analytics Logo
Amplitude Analytics Logo
Amplitude

Amplitude Analytics

Composite Score
8.4 /10
CX Score
8.7 /10
Category
Amplitude Analytics
8.4 /10

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

Filter By

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

93 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative
4% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Altruistic

Feature Ratings

Average 87

Data Visualization

91

Paid Search Integration

90

Customer Journey Modelling

89

Audience Segmentation

88

Customer Value Analysis

87

API Framework

87

Conversion Analysis

87

Search Engine Optimization

86

Audience Demographics

86

Device and Browser Analytics

85

Social Media Analytics

82

Vendor Capability Ratings

Average 86

Breadth of Features

90

Product Strategy and Rate of Improvement

89

Business Value Created

88

Quality of Features

88

Availability and Quality of Training

87

Ease of Implementation

87

Vendor Support

86

Usability and Intuitiveness

85

Ease of IT Administration

83

Ease of Data Integration

80

Ease of Customization

78

Amplitude Analytics Reviews

Yesika P.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2025

The Breakthrough Technology in Data Analysis

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude is different from most other tools because it prioritizes looking at events. When every interaction is monitored, you can clearly follow the customer journey. As a result, you will see which aspects of your product people love the most and which you should focus on improving.

What is your favorite aspect of this product?

One of my favorites is the ability to build visual reports and dashboards anytime I need them. They are pleasing on the eye and, more importantly, provide insightful information as soon as you read them. As a result, my team does not have to spend as much time analyzing data for their decisions.

What do you dislike most about this product?

Even so, there are still some issues to deal with. Some aspects of data analytics can be very challenging, especially for those just beginning. You may find some of the tools difficult at the start, but as you learn to use them, they become simple.

What recommendations would you give to someone considering this product?

Despite experiencing a few small glitches, Amplitude Analytics is still an excellent choice. Because of the accurate and useful information it provides, how it cares about customers and the quick results it generates, any company interested in understanding users can rely on it. Shortly speaking, Amplitude can offer a significant boost for your data analysis work.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Julia Maria M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

Make the most of Amplitude analytics

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

The key advantages of Amplitude Analytics over other similar programs include the simplicity of the interface, the set of tools for data visualization, and the rich abilities in the segmentation field.

What is your favorite aspect of this product?

Personally, I feel that Amplitude Analytics has been the best tool for it, as it allows me to monitor all the traffic and user interactions on my website. I also get basic analytics on a simple and convenient split screen, which shows me the acquisition sources, user demographics, engagement, and conversion rates, which helps me make better decisions and improve my marketing.

What do you dislike most about this product?

The overall usability of the platform is rather sound, although I have observed that there are some drawbacks concerning the application customization opportunities.

What recommendations would you give to someone considering this product?

The use of Amplitude Analytics has been described as quite positive. In my opinion, here are some of the benefits of implementing Amplitude Analytics to monitor website traffic sources and analyze user demographics for specific advertisements.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Robert G.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Amplitude Analytics: Data-Driven Decisions

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Embarking on the data analysis journey requires a reliable companion, and Amplitude Analytics is the answer. It offers a collection of tools to follow user actions, examine occurrences, and obtain actionable ideas, enabling companies to make well-informed data-based decisions. Amplitude Analytics' interface is user-friendly; it features real-time tracking abilities and customizable control panels, delivering the best analytics solution for experts. We can precisely monitor and analyze user interactions, enabling a granular understanding of user behavior. This feature proves invaluable for tailoring strategies to enhance the user experience.

What is your favorite aspect of this product?

Amplitude goes beyond the basics, offering advanced features such as cohort analysis, retention tracking, and predictive analytics. These additions provide a comprehensive toolkit, ensuring they have the necessary tools to extract maximum value from their data. Feedback from others echoes our sentiments. Users like Amplitude's easy-to-use interface, its powerful analytics features, and how the platform provides valuable insights for their businesses. Its effortless integration with various third-party tools boosts its flexibility.

What do you dislike most about this product?

Amplitude Analytics is a strong, simple, and full-featured analytics platform, with its strengths outweighing its minor flaws, making it a top choice for those focused on making data-driven decisions.

What recommendations would you give to someone considering this product?

We chose Amplitude Analytics for its unmatched ability to turn complicated data sets into actionable insights. The platform's simple design and strong features simplify data analysis, cutting time and empowering users to get valuable insights. Amplitude Analytics ensures customer satisfaction with its product, offering consistent support and updates as well as various resources. Use this remarkable analytics platform to uncover the full potential of your data and make informed decisions. Amplitude efficiently manages and analyzes big data. It offers dependable customer service and a knowledge base for its users.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Amplitude Analytics Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171