Build a Strong Technology Foundation for Customer Experience Management – Phase 3: Finalize the Framework

Author(s): Ben Dickie , Jessica Jenkins

A customer experience management (CXM) technology-enablement roadmap will enable smooth and timely implementation of your initiatives. During this phase, you will create a CXM initiatives roadmap and prioritize initiatives. This phase will take you through the following activities:

  • Create an initiative rollout plan
  • Confirm and finalize the CXM blueprint

Use this phase as part of the full blueprint, Build a Strong Technology Foundation for Customer Experience Management.