Build a Strong Technology Foundation for Customer Experience Management – Phases 1-3

Author(s): Ben Dickie , Jessica Jenkins

This storyboard will help you create an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers. Achieve a right-sized customer experience management (CXM) application portfolio by following our three-phase methodology:

  • Create the vision and structure the project
  • Create a strategic framework for CXM technology enablement
  • Finalize the CXM framework

Tags

CXM, CEM, CRM, CSM, MMS, SMMP, customer experience management, customer persona, channel map, application portfolio, CXM strategy, marketing management, social media management, customer service management, customer relationship management

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Thought model representing Build a Strong Technology Foundation for Customer Experience Management

Build a Strong Technology Foundation for Customer Experience Management

Design an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers.

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