Building a technology strategy to support customer experience isn’t an option – it’s a mission-critical activity. During this phase, you will define the value of strong technology enablement for customer experience management (CXM). This phase will take you through the following activities:
Use this phase as part of the full blueprint, Build a Strong Technology Foundation for Customer Experience Management.
Build a Strong Technology Foundation for Customer Experience Management
Design an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers.
CXM Strategy Project Charter Template
Build a Strong Technology Foundation for Customer Experience Management – Phase 2: Create the Framework
Build a Strong Technology Foundation for Customer Experience Management – Executive Brief
Build a Strong Technology Foundation for Customer Experience Management – Phases 1-3
CXM Strategy Stakeholder Presentation Template