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CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and marketing...
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Unlock the full potential for ROI on your sales and marketing collateral. Leverage best practices to drive demand, improve conversions, and shorten the sales cycle. Gain...
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A GTM strategy on a page streamlines strategy development, addressing challenges like information overload, cross-functional alignment, market navigation, prioritization,...
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Exponential technologies such as generative AI have changed the way organizations should operate and deliver value. IT must change its traditional product delivery...
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Achieving a successful product launch requires thorough planning and unwavering attention to the intricacies of the process. The process is intricate, from adhering to...
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Event marketers know they need a robust event planning process for successful live events, but they’re perpetually short on time.
This guide walks you through the...
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Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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Organizations are driving toward faster delivery cycles using Agile and DevOps practices. Building a software quality assurance program that aligns with these methodologies...
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Agile transformations can be difficult and complex to implement. That’s because they require fundamental changes in the way an organization thinks and behaves (and many...
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ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You could...
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