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Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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This survey is a scoring diagnostic for CTOs and CMOs to measure their current level of alignment.
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Create a joint presentation by the IT and marketing leaders to convey the plan to increase alignment and collaboration to meet organizational goals.
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Use this research to to bridge the gap between marketing and IT. CMOs and CTOs will benefit from improved alignment that will help remove barriers to growth, enhance...
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CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and marketing...
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Integrating generative AI offers significant opportunities and challenges for companies amid an extreme technology hype cycle. With AI spending down and many projects...
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Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.
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Your one-stop shop for all your questions on marketing collateral, sales collateral, SoftwareReviews collateral, and brand collateral.
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The collateral activation playbook is an easy-to-use guide where you can outline the goals of your collateral investment and identify key metrics.
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Unlock the full potential for ROI on your sales and marketing collateral. Leverage best practices to drive demand, improve conversions, and shorten the sales cycle. Gain...
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