Optimize Lead Generation With Lead Scoring – Phase 3: Apply Your Model to Marketing Apps and Go Live With Better Qualified Leads

Applying lead scoring within your lead management software optimizes your lead generation engine. This phase calls for marketers to apply their model and begin delivering...

2020 Applications Priorities Report

Use Info-Tech's 2020 Applications Priorities Report to learn about the five initiatives that IT should prioritize for the year: adopt a platform for ERP, standardize...

Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses

Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small...

CRM Suite Evaluation and RFP Scoring Tool

Once RFP responses have been received, organizations selecting a CRM Suite need a way to compare vendors across similar criteria. Use this RFP scoring tool to objectively...

CRM Use-Case Fit Assessment Tool

Use this tool to help build a CRM strategy for the organization based on the specific use case that matches your organizational needs.

CRM Vendor Demo Script

Use this template to support your business's evaluation of vendors and their solutions. Provide vendors with scenarios that prompt them to display not only their solution's...

WEM Use-Case Fit Assessment Tool

Use this tool to help build a WEM strategy for the organization based on the specific use case that matches your organizational needs.

Software Acquisition and Usage Policy

Use Info-Tech's sample policy to launch software acquisition management efforts to the top of your priority list.

Change Control – Freezes & Risk Evaluation Policy

The purpose of this policy is to ensure that IT staff recognize that changes to computer systems tend to destabilize those systems.

Marketing Management Suite Implementation Work Breakdown Structure

Use this template to support your outlining of the steps required to successfully implement a MMS suite into your IT landscape and business environment.
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