Pick Your Price Model Storyboard

Author(s): Joanne Correia

In today’s volatile economy, a successful pricing strategy goes beyond setting a profitable rate; it clarifies how your products or service’s value and total cost of ownership (TCO) justify its price. By illuminating the full costs – purchase, implementation, and maintenance – against the promised outcomes, you help buyers see why paying more upfront can lead to greater long-term returns. Selecting the right pricing model (usage-based, subscription-based, tiered, or hybrid) and continuously refining it with data analytics and market insights ensures profitability and customer satisfaction. This dynamic approach keeps your offer competitive despite economic conditions and customer expectations shifting.