Optimize Lead Generation With Lead Scoring – Phase 1: Drive an Aligned Vision for Lead Scoring

Author(s): Jeff Golterman

Lead scoring success starts with deep buyer knowledge. This phase aids marketers in identifying the key asset types that, when included within your lead generation engine, will support the buyer journey.

This phrase will guide you through the following activities:

  • Outline the vision for lead scoring.
  • Select your lead scoring team.
  • Describe your buyer journey.


Tags

qualified leads, lead gen engine, ideal customer profile, marketing assets, buyer engagement, marketing qualified leads, sales qualified leads, buyer persona, buyer journey, lead nurturing, marketing pipeline, sales pipeline, field marketing, product marketingqualified leads, product marketing

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Thought model representing Optimize Lead Generation With Lead Scoring

Optimize Lead Generation With Lead Scoring

In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.

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