Buyer Persona and Journey Summary Template

Author(s): Jeff Golterman

The Buyer Persona and Journey Summary Template gives you a tool to more easily present your buyer persona and journey findings.

Use this tool to:

  • Paste findings captured from colleague discussions and entered into the Buyer Persona Creation Template and/or from buyer interviews captured within the Buyer Persona and Journey Interview Guide and Data Capture Tool.
  • Speed up the pace by which you can present your buyer persona and journey findings to your working team, steering committee, and others.

Tags

Buyer Persona, Buyer Journey, qualified leads, ideal customer profile, understanding buyers, buyer interviews, product design interviews, customer pain points, product-market fit, buyer needs, product pricing, feature prioritization, sales channels, marketing assets, buyer understanding

View the Complete Blueprint:

Thought model representing Create a Buyer Persona and Journey

Create a Buyer Persona and Journey

Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.

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