
What is Tableau?
Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceTableau Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Tableau.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tableau?
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboard
Data Exploration and Visualization
Data Connectors and Data Mashup
Collaboration
Operational Reporting Capabilities
BI Platform Administration
BI Security
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Tableau Reviews

Abhishek S.
- Role: Operations
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Powerful and User-Friendly, but Room for Enhanced
Likeliness to Recommend
What differentiates Tableau from other similar products?
Tableau is known for its intuitive drag-and-drop interface, making it accessible even for non-technical users. Its ease of use allows users to quickly create complex visualizations without extensive training, which is often a differentiator compared to other tools that might require more technical knowledge. Tableau offers a broad range of data connectors, from traditional databases to cloud services like Google BigQuery, Amazon Redshift, and Microsoft Azure. It also supports live connections and in-memory data, making it incredibly versatile for various data environments. Tableau Prep allows users to clean and prepare their data before analy
What is your favorite aspect of this product?
My favorite aspect of Tableau is its intuitive, drag-and-drop interface combined with its powerful visualizations. It strikes the perfect balance between ease of use and advanced functionality. You can quickly build complex and stunning visualizations without needing extensive coding or technical knowledge, making it accessible to both beginners and experienced data professionals. This user-friendliness, paired with the flexibility to create interactive, real-time dashboards, truly empowers users to explore and analyze their data in creative and insightful ways.
What do you dislike most about this product?
Although Tableau is intuitive for beginners when creating basic visualizations, some of its more advanced features (such as calculated fields, table calculations, or using complex data blending) can have a steep learning curve. It can be challenging for users who are new to data analysis to fully grasp these advanced concepts, which may limit their ability to fully unlock Tableau's potential without additional training or support. Tableau can be quite resource-intensive, particularly when dealing with large datasets or complex dashboards. Performance may slow down significantly as the complexity of the visualizations increases, especially whe
What recommendations would you give to someone considering this product?
Tableau is excellent for visual analytics, but it's important to evaluate if your data requirements align with what Tableau offers. If you mainly need quick, interactive visualizations or dashboards with real-time updates, Tableau will likely be a perfect fit. However, if you're working with highly complex statistical modeling or heavy data cleaning needs, you might want to explore complementary tools or integrations (like Tableau Prep or external scripting with R/Python).If you're new to Tableau and want to explore its interface and features, start with Tableau Public, which is free. While it doesn’t support private data, it's a great way to
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy

Jon B.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2025
Market leader for a reason
Likeliness to Recommend
What differentiates Tableau from other similar products?
It's the market leader, for a reason. Features are easy to use. Data is easy to ingest. Tableau skills are widely available in the talent pool. It's set it and forget it.
What is your favorite aspect of this product?
Similar to Salesforce, this product is widely used and known. The features are great and I enjoy not having to spend a ton of time ramping a new user up.
What do you dislike most about this product?
Web creation doesn't have all the same features as desktop creation. This causes some friction as if I want to make a quick change I have to download the workbook, make the update on a desktop, save, then republish rather than making a quick edit in the cloud.
What recommendations would you give to someone considering this product?
Don't overthink it. Just do it. It will be expensive - no one ever got fired for purchasing tableau.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Nilesh P.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Feb 2025
Powerful and Flexible Tool for Data Visualization
Likeliness to Recommend
What differentiates Tableau from other similar products?
ableau's drag-and-drop interface allows even non-technical users to create interactive and complex visualizations without needing to write code. Tableau offers real-time data connections with a variety of data sources, whether it's cloud-based platforms, databases, or spreadsheets.
What is your favorite aspect of this product?
It is ease of use combined with powerful visual capabilities.
What do you dislike most about this product?
Tableau is its steep learning curve for more advanced features
What recommendations would you give to someone considering this product?
I recommend taking advantage of Tableau’s free online resources or investing in training programs to ensure you maximize its potential. This will save you time and frustration down the road.. Before jumping in, clearly define what you need from Tableau.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing