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Tableau Software

Tableau Prep

Composite Score

8.1 /10

CX Score

8.3 /10

41 Reviews Write a Review

What is Tableau Prep?

Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.

Company Details

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Awards & Recognition

Tableau Prep won the following awards in the Data Preparation for Analytics category

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2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2025

Strategy and Innovation

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

Strategy and Innovation

2023

Tableau Prep Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau Prep.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

76 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau Prep?

7% Negative

3% Neutral

90% Positive

Pros

Respectful
Trustworthy
Saves Time
Helps Innovate

Feature Ratings

Average 79

Data Profiling

Record Deduplication

Data Access

Data Connectors and Data Mashup

Data Cleansing

Data Modelling Tools

Data Labeling

Data Integration

Collaboration

Data Packaging

Data Enrichment

Vendor Capability Ratings

Average 77

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Ease of IT Administration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Tableau Prep Reviews

Salih O.

Role: Information Technology
Industry: Banking
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

Easy to use but comprehensive

Likeliness to Recommend

10 /10

What differentiates Tableau Prep from other similar products?

Design and speed

What do you dislike most about this product?

Complexity in general

What recommendations would you give to someone considering this product?

Take trainings

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Cons

Commodity Features
Less Fair
Under Delivered

Divi S.

Role: Information Technology
Industry: Utilities
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

Great for BI

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

With the aid of Tableau, we can infer how a piece of data behaves, produce KPI reports for clients, and get a sense of how the product can develop in the future.

What is your favorite aspect of this product?

This is a fantastic tool for drawing conclusions from data and understanding the data. With the use of this tool, we are able to make a variety of charts, including word charts, pie charts, bubble charts, and many more, to give us an understanding of the data and how it is moving. To obtain both static and current data, it communicates with numerous clouds and static files. The drag-and-drop functionality of this application, which is simple to use and makes computations in the device, is also what I appreciate most about it.

What do you dislike most about this product?

Most of the features are extremely great. More graph-related options may be available, and setting up a dashboard might be simpler. For novices, creating a dashboard and a story might be challenging at times.

What recommendations would you give to someone considering this product?

The Tableau system allows for immediate adjustments and active participation. With Tableau, users can drill into specific figures, eliminate irrelevant information, and quickly change displays. This vibrant environment enables people to ask questions right away and receive rapid responses, fostering a more exploratory and collaborative approach to data analysis. Additionally, Tableau's ability to connect to current data sources enables continuous updates, ensuring that your representations are always up to date.

Pros

Includes Product Enhancements
Security Protects
Helps Innovate
Continually Improving Product

Ajay C.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2023

Amazing product for data preparation/ETL

Likeliness to Recommend

10 /10

What differentiates Tableau Prep from other similar products?

Tableau Prep is an amazing product, my organization uses Tableau and to prepare the data we were manually doing it with python but it took a lot of time to create the ETL pipeline and it wasn't user friendly for business users. So we moved to Tableau Prep which is a completely workflow based and no code tool. This has helped us create data pipe lines for multiple dashboard since it is very easy to learn and user friendly even for the business users. The performance and support to tableau products is better than other BI tools.

What is your favorite aspect of this product?

The feature to create data extracts directly as an output is great. Since we are able to publish that data source in Tableau server and we are able to connect directly and create amazing visualization.Also it has amazing features such as adding rows , aggregations , Script etc

What do you dislike most about this product?

Tableau Prep has a lot of bugs. I have been using 2020.3 and have tried updating as well. But the bugs didn't disappear but I am sure the engineers are working to fix this. But other than that it is a great data preparation tool

What recommendations would you give to someone considering this product?

Amazing data preparation tool for enterprise level data

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Latest Research

Tableau Prep

What is Tableau Prep?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Tableau Prep Ratings

88 Likeliness to Recommend

95 Plan to Renew

76 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Tableau Prep?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Access Ability to access data from various sources on-prem and in the cloud and of various type: structured, unstructured, and semi-structured, real-time, etc.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling. such as address standardization and the correction of known invalid values.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Data Labeling Ability to annotate/ label data to create a training data set.

Data Integration Includes integration of data from multiple sources, merging systems, transforming data and capture data to form a unified view of a company's data assets

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Packaging Creating technology-specific data repository design optimized for a consumption use case, e.g.: time-series database, muti-dimensional cube, graph database, etc

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources .

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Tableau Prep Reviews

Salih O.

Easy to use but comprehensive

Likeliness to Recommend

Pros

Cons

Divi S.

Great for BI

Likeliness to Recommend

Pros

Ajay C.

Amazing product for data preparation/ETL

Likeliness to Recommend

Pros

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Title

Feature Ratings

Data Profiling

Record Deduplication

Data Access

Data Connectors and Data Mashup

Data Cleansing

Data Modelling Tools

Data Labeling

Data Integration

Collaboration

Data Packaging

Data Enrichment

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Ease of IT Administration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training