What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Lauren F.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jan 2024
This is a wonderful product, great courses!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its great to have access to a wide range of products
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
too much variation
What recommendations would you give to someone considering this product?
its great!
Pros
- Transparent
- Friendly Negotiation
- Security Protects
- Helps Innovate
Carolyn F W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
All-in-one marketing tools with Hubspot
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot has been an incredible resource in helping us scale our marketing efforts. Not only is the system easy to use, but the level of reporting is also advantageous. From MQL and SQL to Sales, our data points are connected through a series of integrations, allowing our funnel to run smoothly.
What is your favorite aspect of this product?
I really like how all the analytics, reports, automation, and dashboards are in one place. In my experience, small businesses often struggle to make informed decisions due to lack of tracking and tools. As a result, all of your measurements and dashboards are created manually, which can be time-consuming and error-prone.
What do you dislike most about this product?
For some smaller businesses, price is the only real drawback. Some teams have to search for free or unused marketing materials because their budgets are so tight. That said, the value of the marketing center is undeniable.
What recommendations would you give to someone considering this product?
I can streamline the process of tracking, analyzing, and making strategic decisions based on consumer behavior by connecting all my marketing resources in one place using Hubspot Marketing Hub. Additionally, it serves as a conduit for all my marketing efforts to reach the sales force.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Effective Service
Kristina A.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Riding the marketing wave with HubSpot Marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is my marketing surfboard, riding the wave of chaos. It is like a magic wand that solves the riddle of dispersed efforts. Centralizing data, connecting the dots, and making sense of the marketing clutter is a lifesaver. This bad boy's integration skills have turned my marketing strategy into a well-orchestrated symphony.
What is your favorite aspect of this product?
Let's talk about the interesting factor: integration. HubSpot Marketing Hub is the DJ at my marketing party, syncing CRM, analytics tools, and social media platforms like it's nothing. Automation is my new best friend, saving me time and avoiding data entry nightmares. The analytics dashboard? It's like my daily dose of marketing inspiration.
What do you dislike most about this product?
Now, let's face it: integrations can be a rollercoaster. Sometimes they are smooth and other times you hit a bump. And when you're deep into custom integrations, a little more help from the support team wouldn't hurt. Also, a word of warning: occasional glitches can throw off your pace.
What recommendations would you give to someone considering this product?
Are you thinking about riding the HubSpot Marketing Hub wave? Do it! If you love seamless integrations and dream of a united marketing front, this is your ticket. Be prepared for some technical issues, but don't worry, the support team has your back. Dive into the world of integration with an adventurous mindset – it's a wild ride worth taking!
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
