What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Khushi A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Google Analytics for Data Optimization
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps us understand and improve our online presence by bringing together data from different channels. This lets us see how well our marketing campaigns are performing, identify what we're doing well and where we need to improve, and make data-driven decisions to keep getting better. Google Analytics also gives us detailed information about different groups of users, helping us understand and target them more effectively. This helps us optimize our marketing, personalize user experiences, and get more people to engage with our business.
What is your favorite aspect of this product?
We use Google Analytics to help us make data-driven decisions. It provides reports that help us understand how we're doing online. We're able to look closely at the data, find patterns and trends, and use that information to make better decisions. It's been a valuable tool for improving our strategies and making our website better.
What do you dislike most about this product?
Google Analytics is a powerful tool that can help you understand your data. However, it may take some time to learn how to use it. The platform has many features, and it can be challenging to navigate them all, especially if you are new to data analytics. But with some exploration and effort, you can make the most of this valuable tool.
What recommendations would you give to someone considering this product?
Google Analytics is a tool that can help you improve your website by giving you valuable insights. But it's important to remember that it's not a quick fix - you need to have clear goals, put in effort, and regularly analyze the data. If you're willing to invest the time and resources, Google Analytics can significantly change the game for your website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Victoria O.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Important tool in our software arsenal.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The quality of data points provided by Google analytics is simply unmatched by any other product analytics tool, out there at the moment. While still having room for improvement, the quality of data points provided by Google analytics around how users engage with our web products, is indispensable when it comes to understanding the effectiveness of digital marketing campaigns and the behaviour of users and visitors to our web platform.
What is your favorite aspect of this product?
The seamless integration which currently exists between Google analytics and other Google products like Google search console and AdWords, contributes to maintaining a seamless and organized coordination of the different areas of our digital marketing experience.
What do you dislike most about this product?
Minor disparity in metrics between what is provided by Google analytics and those provided by other tools is a major area of dis-satisfaction for me. I must mention as well my belief that Google analytics can be a lot more intuitive than it is, especially for new users.
What recommendations would you give to someone considering this product?
From our own experience, I think it is of utmost importance to setup multiple filters and views, for efficient data segmentation.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Tyler T.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Dec 2023
GA4 is a bust.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's worse than anything I have used, including the old version.
What is your favorite aspect of this product?
It's easy to implement.
What do you dislike most about this product?
The usability of the product.
What recommendations would you give to someone considering this product?
Go with something else.
Pros
- Efficient Service
- Caring
- Respectful
- Client Friendly Policies
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Performance Enhancing
