What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Aanchal A.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2021
Google Analytics is a no-brainer.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Mobile accessibility - For me, this is a vital component of my Google Analytics experience. The ability to access Google analytics on my mobile phone browser and measure the effectiveness of specific campaigns we run, is very priceless.
What is your favorite aspect of this product?
I like the ability to track customer journeys ,on Google analytics. This makes it easier to follow the end point of visitors to our website, without complexities . This is very important when I need to quickly glance through, the performance rate of specific marketing initiatives.
What do you dislike most about this product?
Google analytics does not integrate with enough third party software products. Especially, our business intelligence tools.
What recommendations would you give to someone considering this product?
There is no reason for any marketing department, not to make use of Google analytics. It simply provides a level of insights, which no other software tool can match.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2021
Most user friendly way to track website analytics
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rohit M.
- Role: Consultant
- Industry: Healthcare
- Involvement: End User of Application
Submitted Nov 2021
A Good Product with loads of Features.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ease integrating the other Google Products like AdWords / DCM. Makes it useful for us to use Google Analytics
What is your favorite aspect of this product?
Integration of different Google Products. Ability to get the Raw data using Big Query.
What do you dislike most about this product?
It's not that intuitive and you cannot customize to get the required data. Adobe Analytics is far better than this.
What recommendations would you give to someone considering this product?
Use it if you intend to use multiple Google Products.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
