This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Contentsquare UK

Contentsquare

Composite Score

7.7 /10

CX Score

8.1 /10

7 Reviews Write a Review

What is Contentsquare?

The experience analytics platform captures every in-page interaction and micro-gesture to understand the how and why of customer behavior. We turn this analysis into scores, visualizations and recommendations that make it easier for every team member to do the right thing. Because our digital experience stack supports the full cycle of digital improvement, Contentsquare helps you make smarter decisions every step of the way.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Contentsquare Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contentsquare?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 85

Conversion Analysis

Device and Browser Analytics

Audience Segmentation

Analytics and Reporting

Data Warehousing

Marketing Analytics

Data Integrity

Data Analysis and Survey Function

API Framework

Data Management

Mobile Functionality

Vendor Capability Ratings

Average 83

Vendor Support

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Contentsquare Reviews

Matthieu B.

Role: Information Technology
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

Unique solution to understand user's behaviours

Likeliness to Recommend

10 /10

What differentiates Contentsquare from other similar products?

ContentSquare shines with its exceptional analytics capabilities, presenting in-depth and tailored insights into user behavior on websites. The granularity of observations through precise segmentation, coupled with key features such as journey analysis, zoning analysis, and session replay, captures every interaction. This provides a 360-degree view of user experiences, supporting data-driven decisions to improve user experience and uplift conversion rates. ContentSquare's unique approach changes the way we work with digital analytics.

What is your favorite aspect of this product?

My favorite aspect of ContentSquare is its intuitive and comprehensive suite of features, which allows me to establish clear, efficient working methods. The ease of use of the platform, regardless of technical skill level, is truly commendable. Moreover, the complementarity of its features, from journey analysis to session replay, provides a holistic understanding of user behavior. This has been instrumental in conveying clear, understandable insights to my stakeholders, facilitating more effective decision-making and strategy development.

What do you dislike most about this product?

While I appreciate the wealth of features and data offered by ContentSquare, it's not without its challenges. The sheer volume of information available can be overwhelming at times, and sifting through it to find relevant insights requires clear understanding, time and patience. Additionally, maintaining a clean mappings setup can demand a high level of maintenance. It's crucial to keep the system updated and properly organized to ensure accurate data collection and analysis. This can add an extra layer of complexity and time commitment.

What recommendations would you give to someone considering this product?

I would highly recommend ContentSquare to teams that already possess a high level of maturity in UX analytics and Conversion Rate Optimization (CRO). Given the depth and breadth of its features, ContentSquare is not merely a basic analytics tool. It is designed to provide a nuanced understanding of user behavior, and as such, is best suited for teams that are already comfortable with the fundamentals of UX analytics. The potential of ContentSquare is best realized when used by professionals who can take full advantage of its granular data, advanced segmentation, and journey analysis features.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Giorgio T.

Role: Information Technology
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

Dependable tools to improve UX

Likeliness to Recommend

10 /10

What differentiates Contentsquare from other similar products?

The depth of their understanding on microanalytica is unrivaled

What is your favorite aspect of this product?

It enables both hypothesis generation and experimentation verification

What do you dislike most about this product?

The interface is sometimes clunky and unintuitive

What recommendations would you give to someone considering this product?

Use it if the value of a better UX makes up for the cost

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2023

Fantastic product!

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Contentsquare

What is Contentsquare?

Company Details

Need Assistance?

Contentsquare Ratings

95 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+100 Net Emotional Footprint

How much do users love Contentsquare?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Contentsquare Reviews

Matthieu B.

Unique solution to understand user's behaviours

Likeliness to Recommend

Pros

Giorgio T.

Dependable tools to improve UX

Likeliness to Recommend

Pros

Fantastic product!

Likeliness to Recommend

Pros

Title

Feature Ratings

Conversion Analysis

Device and Browser Analytics

Audience Segmentation

Analytics and Reporting

Data Warehousing

Marketing Analytics

Data Integrity

Data Analysis and Survey Function

API Framework

Data Management

Mobile Functionality

Vendor Capability Ratings

Vendor Support

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration