Assess your readiness for a PLG motion.
Executive Summary
Despite the recent trends in B2B SaaS for product-led growth (PLG), many companies are failing in their PLG go-to-market strategy.
Our research-based methodology gives leaders a checklist to determine their readiness to start a PLG strategy. And then if there are gaps in their readiness, we provide guidelines on industry best practices.
Becoming a true PLG company isn’t about eliminating marketing and sales costs, it’s about learning to lead with a product-led mindset. It is about creating a product that delights your customers, and then building the right team and metrics to measure your success.
