Tools

ABM Maturity Diagnostic Assessment

Quickly and accurately diagnose your current account-based marketing (ABM) maturity. This diagnostic assessment will help you understand how prepared you are for each...

Analyst Engagement and KPI Tracker

The Analyst Engagement and KPI Tracker helps you track your analyst engagement types to ensure your AR program is making healthy progress on AR program KPIs.

Customer References and Reviews Tracker

The Build a Strong AR Program Foundation Customer References & Reviews Tracker helps you manage the process to identify, recruit, and reach out to customers as you recruit...

ICP Workbook

Create a personalized approach to defining your ideal customer profile (ICP), uncover valuable insights to develop a targeted account list (TAL), and measure your marketing...

Operational Risk Impact Tool

Use this tool to help identify and quantify the operational impacts of negative vendor actions.

Regulatory Risk Impact Tool

Use this tool to help identify and quantify the regulatory impacts of negative vendor actions.

ITAM Data Dictionary

Catalog hardware and software data fields, and issues and opportunities related to data collection.

Writer Checklist

Audit the content produced by your teams and external resources.

ESG Reporting Workbook

Use this workbook to document decisions made, rationale, and implications of key activities to support your ESG reporting program.

PR Product Launch RACI and Detailed Checklist

This detailed template will help you build alignment between departments and ensure all critical steps for the launch are completed.
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