|
Use this workbook to document decisions made, rationale, and implications of key activities to support your ESG reporting program.
|
|
|
Use this template to track the status of assets, budget, key media contacts and influencers and metrics.
|
|
|
This template shows the core elements needed in an AR deck.
|
|
|
Use this template to track the status of key media contacts and influencers and metrics.
|
|
|
A detailed template to help you show completed activities and record outcomes.
|
|
|
Gather existing and desired customer insights and conduct market research to define and personify your buyer personas
and their buying behaviors.
|
|
|
Clarify your positioning in the marketplace and your unique competitive advantage.
|
|
|
Gauge the buyers’ familiarity with your brand.
|
|
|
Identify external and internal factors influencing your brand.
|
|
|
Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
|
|
