Tools

Product Launch Asset Creation Template

This template will assist you in developing the assets which will be used in the PR campaign.

PR Product Launch Tracking Template - Budget

Use this template to track the status of assets, budget, key media contacts and influencers and metrics.

PR Product Launch Tracking Template - Metrics

Use this template to track the status of assets, budget, key media contacts and influencers and metrics.

Transportation Capability-to-Data Matrix Workbook

This Excel workbook is used to help transportation leaders prioritize strategic goals and assess the value of data by mapping current challenges to existing capabilities,...

Brand Strategy Guidelines

The guide serves to align the brand strategy with business objectives and establish a strong and memorable brand presence in the market.

Brand Strategy Canvas

A visual guide and structured approach to analyze, evaluate, and optimize elements for a compelling and differentiated brand, ensuring alignment with stakeholders and...

IT Vendor Contract Optimization Workbook and Plan

A comprehensive workbook to help you inventory, assess, prioritize, and optimize your IT vendor contracts.

Deepfake Threat Assessment Tool

An Excel-based scenario-mapping tool to score the likelihood and impact of deepfake risks in your organization.

Leverage AI for Information Management Workbook

A detailed workbook with specialized resources to support your progress toward AI-enhanced IM.

Infrastructure & Operations Skills Inventory and Gap Analysis

An Excel template to assess how well your organization’s technical skills and staffing can support your technology strategy and goals.
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