Tools

Build Vs. Buy Decision Tree

This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.

Innovation Readiness Assessment

Are you ready to drive the adoption of autonomous business capabilities?

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

Asset Sunsetting Tool

The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...

Asset Quick Start Guide

This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...

The B2B Cadence Formula Worksheet

This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...

Data Governance Roles Accelerator Kit

This deck provides the clear functions for different roles in data governance.

FinOps RACI Chart

This RACI chart tool will help you define and assess the current state of FinOps activities and assign ownership to each.

Storytelling Whiteboard Canvas Template

Plan out storytelling using Info-Tech’s whiteboard canvas template.

Donor Management System Vendor Shortlist Tool

Identify the donor management system vendor that best aligns with your fundraising strategy.
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