Tools

Board Management Vendor Selection Workbook

Key resources include the vendor evaluation workbook and supporting frameworks for requirements gathering, vendor shortlisting, demo scoring, and contract negotiation to...

Asset Quick Start Guide

This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...

Pick Your Price Model Workbook

A structured tool to help you prioritize which pricing models build the correct roadmap to ensure success.

Build vs. Buy Decision Tree

This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.

Competitive Intelligence and Go-to-Market AI Playbook

This playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis.

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

Go-to-Market Strategy RACI and Launch Checklist Workbook

The Go-to-Market Strategy RACI and Launch Checklist Workbook helps you outline team roles, responsibilities, tasks, due dates for a comprehensive Go-to-Market strategy, and...

Product Market Opportunity Sizing Workbook

The Product Market Opportunity Sizing Workbook provides marketers a way to capture the dimensions of your currently penetrated market, then enables you to size your...

Service Catalog Design Tool

A ready-made service catalog that accelerates catalog setup and surfaces meaning insights.

Process Discovery and Evaluation Tool

An Excel tool that helps you assess the suitability, value, risk, and feasibility of business processes.

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