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The Build a Strong Analyst Relations Foundation Executive Brief shares AR best practices to help you build a successful program and, when shared with executives and key...
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This blueprint will help marketers understand ABM strategy types and accompanying levels of personalization, how to quickly assess their organization's ABM maturity, and...
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Quickly and accurately diagnose your current account-based marketing (ABM) maturity. This diagnostic assessment will help you understand how prepared you are for each...
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Create a personalized approach to defining your ideal customer profile (ICP), uncover valuable insights to develop a targeted account list (TAL), and measure your marketing...
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A comprehensive presentation template that covers all steps of implementation, including aligning Sales and Marketing, results of gap assessment, optimizing lead generation...
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The worst thing has happened – your company received a negative review. Regardless of the source or the criticism, the worst thing you can do is ignore the review. Instead,...
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Audit the content produced by your teams and external resources.
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An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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This blueprint highlights that using Public Relations can significantly increase a product launch success.
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This detailed template will help you build alignment between departments and ensure all critical steps for the launch are completed.
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