Marketing Solutions - Blueprints

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Build a More Effective Go-to-Market Strategy A successful Go-to-Market (GTM) strategy aligns Marketing, Product Sales, and Customer Success, enables product launch decision making based on deep buyer understanding,...
Create a Buyer Persona and Journey Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and customer...
Optimize Lead Generation With Lead Scoring With marketer rush to generate revenues, just 32% of companies pass well-qualified leads over to their outbound sellers. The culprit is often a lack of a lead scoring...
2020 Applications Priorities Report Use Info-Tech's 2020 Applications Priorities Report to learn about the five initiatives that IT should prioritize for the year: adopt a platform for ERP, standardize...
Select and Implement a Social Media Management Platform SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including...
Develop a Web Experience Management Strategy A company’s web presence is its front face to the world. Ensuring you have a well-defined strategy in place for web content management and web analytics is critical to...
Build IT Capabilities to Enable Digital Marketing Success Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...