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Qualtrics

Qualtrics XM for Customer Experience

Composite Score
7.6 /10
CX Score
7.9 /10
Category
Qualtrics XM for Customer Experience
7.6 /10

What is Qualtrics XM for Customer Experience?

With intelligence that learns from every interaction, you can show customers you get them and deliver what you promise. Anticipate needs, reduce churn and increase revenue growth.

Company Details


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Awards & Recognition

Qualtrics XM for Customer Experience won the following awards in the Voice of the Customer category

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Qualtrics XM for Customer Experience Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics XM for Customer Experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

94 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics XM for Customer Experience?

2% Negative
2% Neutral
96% Positive

Pros

  • Helps Innovate
  • Effective Service
  • Saves Time
  • Client Friendly Policies

Feature Ratings

Average 80

Dashboards, Analytics and Reporting

86

Questionnaire Design/Survey Builder

80

Data Visualization

79

Multi-Channel Data Collection

78

Text Analytics

77

API Framework

76

Sentiment Analytics

75

Alerts

71

Vendor Capability Ratings

Average 79

Usability and Intuitiveness

83

Availability and Quality of Training

82

Quality of Features

81

Vendor Support

80

Product Strategy and Rate of Improvement

80

Ease of Implementation

80

Ease of Data Integration

79

Breadth of Features

75

Business Value Created

75

Ease of IT Administration

75

Ease of Customization

74

Qualtrics XM for Customer Experience Reviews

Ardi S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2026

The reporting latency is exhaustive.

Likeliness to Recommend

9 /10

What differentiates Qualtrics XM for Customer Experience from other similar products?

It offers a degree of statistical richness that the majority of other survey tools appear as mere web forms, at least when you must explain to the senior management why certain budgetary allocations should be made automatically based on real-time sentiment changes.

What is your favorite aspect of this product?

The feature of having the advanced key driver analysis without having a dedicated data scientist online is the primary reason why we renew the license annually.

What do you dislike most about this product?

The licensing expense is a nightmare to any person who is attempting to keep a lean operation. It is evidently best suited to large companies with huge budgets and complicated security needs. In the case of a smaller team or a start-up that is agile, both the high cost per seat and the high learning curve will probably be more than offset by the premium analytics engine.

What recommendations would you give to someone considering this product?

This has greatly increased our efficiency as an internal company since we have automated the high-risk feedback alerts. The system can now identify priority cases in real-time without having to sort through thousands of responses, and hence the support teams can step in before the churn rates get out of control.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Mathilde N.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Grade Analytics within institutions

Likeliness to Recommend

9 /10

What differentiates Qualtrics XM for Customer Experience from other similar products?

The dashboard also has in-built advanced conjoint analysis and regression testing capabilities, which enable the staff to scale customer risk appetites mathematically instead of using intuition. In the case of a specialist, this feature implies that you can do the intensive hypothesis testing on customer behaviors, which are directly available in the tool without the necessity to export sensitive datasets to the third-party statistical software packages.

What is your favorite aspect of this product?

The security measures are up to the international bank standards. Granular permission control makes sure that the sensitive information and personal identifiable data are solely available to authorized staff, which complies with the stringent audit requirements that are enforced by regulators. This is the architectural inflexibility that enables the organization to extend its voice of customer programs to various departments and have a waterproof audit trail that pleases internal compliance officers.

What do you dislike most about this product?

Merger with a traditional system can be tedious and laborious. Also, the platform cost is aggressively dependent on the number of responses, which requires the department to be highly selective on what is measured in terms of interactions.

What recommendations would you give to someone considering this product?

Choose this platform when you need strict research and complete data security. It provides the statistical software needed in compliance and is functionally excessive in simple in-house surveys or light feedback collection.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Robert G.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Statistical Rigor For Business Models

Likeliness to Recommend

9 /10

What differentiates Qualtrics XM for Customer Experience from other similar products?

This is what makes this platform unique in comparison to other simple form builders that are spread across the market. The dashboard enables an analyst to execute complicated regression analysis and cross tabulations in-browser, without ever leaving the browser.

What is your favorite aspect of this product?

The infrastructure architecture is deeply integrated to provide security mechanisms. The platform has fine role access controls to make sure that customer personally identifiable information stays in a highly isolated cross-department manner.

What do you dislike most about this product?

It takes the technical staff to spend a considerable amount of time mastering the proprietary syntax used to send text in piping and navigate the heavy menu structures. Such complexity tends to slow down ad hoc data collection endeavors since business units frequently have to await a certified expert to program even a comparatively rudimentary survey instrument efficiently.

What recommendations would you give to someone considering this product?

It is this architectural inflexibility that has enabled the development team in an institution to implement comprehensive customer listening programs and still be completely within the mandate of the internal audit and external laws.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Qualtrics XM for Customer Experience Comparisons

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