
What is Lead Forensics?
Imagine if you could take control of your lead generation activity and convert ready-to-buy prospects, before your competitors even get close? Lead Forensics is the software that reveals the identity of your anonymous website traffic, and turns them into actionable sales leads in real-time.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
88 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+80 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Lead Forensics?
Pros
- Enables Productivity
- Caring
- Saves Time
- Includes Product Enhancements
Cons
- Less Friendly Negotiation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Audience Segmentation
Audience Demographics
Device and Browser Analytics
Data Visualization
Paid Search Integration
Search Engine Optimization
Conversion Analysis
Customer Value Analysis
Social Media Analytics
API Framework
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Vendor Support
Ease of Data Integration
Lead Forensics Reviews

Mark R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Dec 2022
Good product, but not suitable for every industry
Likeliness to Recommend
What differentiates Lead Forensics from other similar products?
Nothing that I could really see.
What is your favorite aspect of this product?
The customer service was good and quick and helpful
What do you dislike most about this product?
Nothing really wrong with it, but it just did not work for our industry
What recommendations would you give to someone considering this product?
Get a free trial if you can and evaluate it fully before you purchase
Pros
- Performance Enhancing
- Unique Features
- Acts with Integrity
- Includes Product Enhancements
Bilawal B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great product which can be enhanced more
Likeliness to Recommend
What differentiates Lead Forensics from other similar products?
What differs lead forensics from others is the ability to uncover your visitors. It is one of the best features that differentiate the product from others
What is your favorite aspect of this product?
My favourite aspect of the product is the reporting and dashboarding feature, lead forensics allows you to get the data as such as referring domains where the traffic came from, keywords they searched and visitors statistics.
What do you dislike most about this product?
At times finding the contact details of our visitors is very essential for us which is not displayed at times but general information like the company name and company phone number. Which makes us not to follow up on our lead.
What recommendations would you give to someone considering this product?
If you are a B2B organisation and want to focus on lead nurturing or ABM approach, I highly recommend using lead forensics as it will help you understand the interest of the people you are targeting.
Pros
- Helps Innovate
- Performance Enhancing
- Saves Time
- Client Friendly Policies

Mohammad Bilawal B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
Best tool for uncovering data for B2B companies
Likeliness to Recommend
What differentiates Lead Forensics from other similar products?
Lead forensics is the market leader if compared to Wow analytics or other products that use their own database. But the accuracy and tracking features makes the product to stand out from others
What is your favorite aspect of this product?
The notification feature of the software is the best one available in the market. Whenever someone from the fashion industry visited our website we had an alert for that which made us target those people from the fashion industry.
What do you dislike most about this product?
I would say that contact information should also be provided, just because of not getting the info of those people we had to use another software "Zoom.info" to unveil the contact details as such as email addresses.
What recommendations would you give to someone considering this product?
I would highly recommend this product if you want to unveil the demographics of our audience if you want to target people who visit your website - Only the ones which should be relevant to your business, this tool helps a lot.
Pros
- Efficient Service
- Fair
- Acts with Integrity
- Client's Interest First
Cons
- Less Friendly Negotiation