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Hotjar

Composite Score

8.1 /10

CX Score

8.3 /10

55 Reviews Write a Review

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details

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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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8 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

8 Top Rated Capabilities

7 Top Rated Features

2025

Strategy and Innovation
Product Impact

2024

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

5 Top Rated Features

2024

Strategy and Innovation
Product Impact
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

3
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

6% Negative

4% Neutral

90% Positive

Pros

Performance Enhancing
Enables Productivity
Acts with Integrity
Caring

Feature Ratings

Average 84

Data Visualization

Conversion Analysis

AI Tools

Customer Journey Modelling

Device and Browser Analytics

Customer Value Analysis

Search Engine Optimization

Social Media Analytics

Audience Demographics

Machine Learning

API Framework

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Also Featured in...

Digital Analytics

Score 8.3

View Hotjar in this category (opens in a new tab)

Voice of the Customer

Score 8.0

View Hotjar in this category (opens in a new tab)

Hotjar Reviews

Sabrina L.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Fantastic product! Offer incredible customer insights

What is your favorite aspect of this product?

Offer incredible customer insights

What do you dislike most about this product?

Is there a free version for small business owners?

What recommendations would you give to someone considering this product?

Great tool, a must have for marketing today

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jake H.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Fantastic insights for landing page optimization

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I am not aware of other heat map programs with a free version.

What is your favorite aspect of this product?

HotJar has a free version that is adequate for high-level visitor behavior insights displayed in a way that makes sense even to non-technical clients.

What do you dislike most about this product?

HotJar segments data based on desktop, tablet, and phone users. However, there is no source/medium segmentation, so organic, paid, and social traffic are lumped into one report.

What recommendations would you give to someone considering this product?

Definitely give the free version a try. Implementing the code using Google Tag Manager works very well.

Pros

Performance Enhancing
Includes Product Enhancements
Reliable
Enables Productivity

Ondřej W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

Get to know your customers better!

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Since I dont have much expirience with similiar product I cant tell the differentaties.

What is your favorite aspect of this product?

That you can really get deep into analyzing your website/eshop and find errors/bugs that you wouldnt normally notice. Heatmaps and recordigs are extremely useful while we turn on a new country for a client, we can instantly see what are our customer doing, how they behave and so much more!

What do you dislike most about this product?

As said before, the basic free pricing used to have more features for free and daily sessions, so sadly we had to switch to plus version that brings a lot more, but also has a limitations

What recommendations would you give to someone considering this product?

Give it a try with their basic pricing and see the capabilities hotjar can provide for your bussines, it is absolutely worth a shot!

Pros

Enables Productivity
Caring
Respectful
Acts with Integrity

Hotjar

What is Hotjar?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Hotjar Ratings

86 Likeliness to Recommend

92 Plan to Renew

3 Since last award

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Hotjar?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Digital Analytics

Voice of the Customer

Hotjar Reviews

Sabrina L.

Fantastic product!

Likeliness to Recommend

Pros

Jake H.

Fantastic insights for landing page optimization

Likeliness to Recommend

Pros

Ondřej W.

Get to know your customers better!

Likeliness to Recommend

Pros

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Schedule Your Call

3
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2
Since last award

Feature Ratings

Data Visualization

Conversion Analysis

AI Tools

Customer Journey Modelling

Device and Browser Analytics

Customer Value Analysis

Search Engine Optimization

Social Media Analytics

Audience Demographics

Machine Learning

API Framework

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement