What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
97 Likeliness to Recommend
50 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Efficient Service
Cons
- Less Fair
- Security Frustrates
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
3rd-Party Integrations
Predictive Analytics
Session Replay
Privacy, Security, and Regulatory Compliance
Customer Journey Modelling
Product Analytics
Customer Identity
Cross-Channel Engagement Analytics
Dashboards, Analytics and Reporting
Governed Access & Security
Website Analytics
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Ease of Implementation
Vendor Support
Breadth of Features
Also Featured in...
Hotjar Reviews
Aman Y.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Feb 2026
A simple analytics tool to visualize user behavio.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Feature helps growth teams quickly identify landing pages funnels and ux bottlenecks. Actual interaction patterns rather than pageviews or bounce rates are visible which are valuable for creating test hypotheses.
What is your favorite aspect of this product?
Quick setup low overhead marketing teams can quickly start analysis without heavy tagging implementation which saves time in sprint based growth cycles.
What do you dislike most about this product?
Replays on high traffic websites tend to contain irrelevant interactions It is important to set proper filtering and segmentation logicotherwise insights can appear cluttered.
What recommendations would you give to someone considering this product?
The combination of quick behavioral clues and user feedback is very useful for growth managers especially when rapidly improving landing page optimization funnel friction and customer sentiment.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Less Effective Service
- Vendor's Interest First
- Less Caring
Jitendra Y.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2026
Me that the problem wasnt in the code but.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Reveal anything but here the screen tells the story. Theres no guessing what the user was thinking when they clicked. Half the debug is done before even reading the bug report.
What is your favorite aspect of this product?
Even small ui errors are clearly visible. The is fine on my system debate among the team ends.
What do you dislike most about this product?
Selecting some sessions takes time. Extra attention needs to be paid to sensitive input masking.
What recommendations would you give to someone considering this product?
My biggest frustration is when an issue is visible but not understood. Hotjar reduces that frustration because it shows the user not letting them speak.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Less Respectful
- Less Inspiring
- Less Fair
Deepak Y.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2026
Simple and Useful Tool for Visual Feedback.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Unlike many analytics tools, Hotjar focuses more on visual behavior and real user experience.
What is your favorite aspect of this product?
Hotjar helps a lot in understanding how users actually behave on a website. Heatmaps, session recordings, and feedback tools are very useful and easy to access. It gives clear insights without much technical effort.
What do you dislike most about this product?
Sometimes session recordings load slowly, and pricing can feel high for small teams.
What recommendations would you give to someone considering this product?
I would recommend Hotjar to teams who want to improve user experience using real visual insights.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
