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Hotjar

Hotjar

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Hotjar
8.0 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Voice of the Customer category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

7
Since last award

83 Plan to Renew

10
Since last award

85 Satisfaction of Cost Relative to Value

11
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

10% Negative
5% Neutral
85% Positive

Pros

  • Transparent
  • Helps Innovate
  • Unique Features
  • Respectful

Feature Ratings

Average 76

API Framework

85

Data Visualization

84

Sentiment Analytics

81

Dashboards, Analytics and Reporting

78

Questionnaire Design/Survey Builder

78

Multi-Channel Data Collection

75

Alerts

70

Text Analytics

64

Vendor Capability Ratings

Average 77

Availability and Quality of Training

84

Ease of Implementation

82

Usability and Intuitiveness

80

Ease of Customization

80

Business Value Created

79

Ease of Data Integration

75

Quality of Features

75

Product Strategy and Rate of Improvement

75

Ease of IT Administration

74

Vendor Support

71

Breadth of Features

68

Hotjar Reviews

Maria H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Insightful, but could improve.

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Hotjar stands out with its all-in-one approach, combining behavior analytics (like heatmaps and recordings) with user feedback tools in a user-friendly and cost-effective platform.

What is your favorite aspect of this product?

The seamless combination of heatmaps, session recordings, and user feedback tools makes Hotjar invaluable for understanding both what users do and why they do it

What do you dislike most about this product?

The lack of advanced features, like AI-driven insights or deeper integrations with analytics platforms, limits its scalability for complex projects.

What recommendations would you give to someone considering this product?

Start with Hotjar's free plan to explore its features and ensure it aligns with your needs. Use heatmaps and session recordings alongside feedback tools like surveys to get a complete understanding of user behavior and motivations. Pair it with tools like Google Analytics for deeper insights, and involve your team to turn findings into actionable improvements. If you require advanced analytics or predictive features, evaluate whether Hotjar's offerings meet those needs before committing.

Pros

  • Enables Productivity
  • Trustworthy
  • Respectful
  • Client Friendly Policies

Prafulla P.

  • Role: Operations
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Tool to derive Meaningful Insights!

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

1, Ease of implementation 2. Ability to read from all sources like text, video and provide concise information

What is your favorite aspect of this product?

Its super easy to implement and can read from all sources like text, video and provide concise insights

What do you dislike most about this product?

Sometimes we can get overwhelmed with a lot of data

What recommendations would you give to someone considering this product?

If you're looking for deriving insights quickly, hotjar is one of the go to products.

Pros

  • Performance Enhancing
  • Caring
  • Altruistic
  • Client's Interest First

Shahid F.

  • Role: C-Level
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2026

Powerful insights for improving user experience

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Hotjar combines heatmaps, session recordings, surveys, feedback widgets, and even user interviews in one platform.

What is your favorite aspect of this product?

My favorite aspect is the heatmaps and session recordings, which give clear insights into user behavior and help optimize the website effectively.

What do you dislike most about this product?

The pricing can be high for small teams, and some features have limited customization options.

What recommendations would you give to someone considering this product?

Use Hotjar to understand user behavior and improve UX, but choose the plan carefully based on your website traffic and feature needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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