What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
3
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Conversion Analysis
AI Tools
Customer Journey Modelling
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Social Media Analytics
Audience Demographics
Machine Learning
API Framework
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Also Featured in...
Hotjar Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Good product to understand your user-flow.
Likeliness to Recommend
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Saves Time
Cons
- Less Friendly Negotiation
Charlotte C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Best Product for Analyzing User Interactions
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjars technology to easily record user sessions and provide amazing reports such as the heat map is what sets it apart from other products. The heat map report is amazing and worth the cost of the product by itself!
What is your favorite aspect of this product?
Hotjar makes it easy to record user interactions with your website. We record every new page and immediately get quality recordings. These recordings are invaluable for studying how our users are actually using our product. These recordings give us quick insights we can use to iterate on our product. I believe Hotjar isn't the only tool to offer this functionality, but it's one of the most well-rounded and cost-effective tools for this job.
What do you dislike most about this product?
Setup and implementation could be easier, especially for people that aren't as technology inclined like myself. If took us a few weeks to get the product up and running, and sometimes if there are issues I have to call for help from an engineer. I wish it were a bit easier to setup.
What recommendations would you give to someone considering this product?
I recommend that you regularly use Hotjar to keep up with all the product enhancements and updates. If you take too much time without using the product it can be a bit overwhelming to come back to.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
German Jose F.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
Analysis and easy presentation with Contentsquare
Likeliness to Recommend
What differentiates Hotjar from other similar products?
By reviewing our data we were able to make the observation of analysis by zones of how our online tours work in order to prioritize and readjust the page, having a lot of help from their customer service, which provided us with help and ideas for our project because we were beginners in the platform.
What is your favorite aspect of this product?
We can highlight a very well structured interface at a visual level which also allows us the great visualization of the report analysis of the website, as well as the analysis of very complex reports which helps us to better understand and an excellent interaction with each page, we are really grateful with their customer service.
What do you dislike most about this product?
Their tools work correctly most of the time, there are few times that they have had errors, but with a solution in a very short time, many times we feel a little overwhelming due to the amount of complex tools that are seen at a glance, with the help of technical support is solved little by little, thanks to the help they provide.
What recommendations would you give to someone considering this product?
We can say that we recommend Contentsquare even though they have a wide variety of tools which at first may seem a bit complex, but with practice and the help of customer service you can really get a great experience in terms of manipulating the program as well as benefits for your organization. It does a better job than most other platforms in terms of getting actionable information rather than just displaying data.
Pros
- Helps Innovate
- Enables Productivity
- Caring
- Respectful
